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Head of Digital Media Planning, Implementation & Activation

Mindshare Riyadh, Saudi Arabia Posted: 01 Apr 2024


  • Salary unspecified
  • Zero income tax location


  • Contact employer for details


  • Experience: Senior
  • English: Professional


  • Description: Position at Mindshare
  • Responsibilities:
    • Leadership of client communication with the support of client partners across the account
    • Leading digital performance strategy and overseeing implementation across search and social, with a view on their display and programmatic offering
    • Primary lead on activation optimization strategy and tactics
    • Development of direct reports to become self-sufficient in delivery of campaign implementation and optimizations
    • Setting an annual performance strategy and goals that drive client’s business performance
    • Lead on performance forecasting and delivery across all media, focusing on meeting client KPIs and performance targets
    • Collaborative lead on monitoring and review of resourcing required within all areas of media activation, including resource hiring when applicable
    • Collaboratively pulling together wider business teams across analytics, ad ops, and insights to deliver on day-to-day campaign delivery
    • Collaborative lead (with partner) on client reviews of all activation – BAU, campaign-specific, and channel planning
    • Collaborative secondary lead (with other Directors) on the management of day-to-day relationships with Google, social & tech providers
    • Learning and then leading the usage of planning frameworks as part of the rigorous campaign planning process
    • Leading and collaboratively managing non-client-specific activation workstreams and projects as assigned by senior leadership
  • The candidate:
    • 7 years + experience in digital media, ideally from an agency-side background (client-side or a mix will also be considered)
    • Experience managing search, social, and/or display from both a technical and strategic POV
    • Experience in audience-led planning
    • People management experience of managing a team
    • Strong leadership skills and ability to manage upwards and downwards
    • Experience leading clients within digital
    • Strong organizational and communication skills
    • A drive to remain at the cutting edge of digital media and progress both the client’s business and the agency skill through their work
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About Mindshare

Mindshare is the MENA region’s premier global communications group, located in 10 countries across the GCC, Levant, and North Africa. As the first independent agency launched in the region, Mindshare MENA has been a pioneer in the field of creative communications since 1999. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork, and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.