Salla is a Saudi e-commerce enablement platform that allows merchants to build and run online stores without coding. Founded in 2016 in Makkah, Saudi Arabia, the company provides a software-as-a-service solution covering store creation, online payments, shipping, inventory management, and marketing tools. It primarily serves small and medium-sized businesses and entrepreneurs across the Middle East. The platform powers tens of thousands of active merchants and supports a range of regional and global brands. Salla has processed billions of dollars in gross merchandise value. The company has raised funding from investors including Investcorp, STV, and Sanabil Investments.