Lead UI/UX Designer | 10+ Years Experience | Design Systems, Enterprise & GenAI UX

Lead UI/UX Designer with 10+ years of experience designing enterprise, finance, oil and gas, and healthcare products across Saudi Arabia, Pakistan, and international markets. Currently leading a team of 6 designers, researchers, and prototypers on the SABIC digital transformation account at COMM IT Middle East.

Highlights

• Built and own the design system for the SABIC account; shipped eight product relaunches with measurable results
• Designed Process Digitalization Solutions, a process and energy efficiency decision support system now used in 45 SABIC affiliates globally
• Led end-to-end UX for an enterprise GenAI chatbot (4 domains, access-based results, research and document upload) used by 1,000+ employees
• Designed Saudi Aramco products at WIPRO Arabia, including a travel app and the LAB 7 portal
• Delivered 750+ freelance projects with five-star reviews on Fiverr

Core Skills

• Design systems, UI design, interaction design, prototyping
• User research, usability testing, wireframing
• GenAI and AI product UX, accessibility (WCAG 2.2)
• Tools: Figma, Adobe Creative Suite, Claude Design

Languages

• English (fluent), Urdu (native), Arabic (basic)