Senior Business Analyst | 6+ Years Experience | Salesforce

I am a Senior Salesforce Business Analyst

I have over 6 years of experience leading CRM initiatives across sales, marketing, and operations. I specialize in aligning business needs with Salesforce capabilities to deliver scalable, high-impact solutions.

I work closely with stakeholders to define requirements, document processes, and translate business goals into functional Salesforce designs. From workshops to UAT, I support the entire project lifecycle — ensuring adoption, value, and continuous improvement.

Areas of expertise:

• Business process analysis & optimization (Salesforce Sales Cloud, Service Cloud)
• Requirements gathering, user stories, and functional specs
• Cross-functional collaboration with technical teams (admins, developers, architects)
• Agile methodology, backlog management & sprint planning
• User acceptance testing (UAT), change management & training strategy
• Integration planning and stakeholder communication

I’m passionate about creating CRM ecosystems that empower teams, enhance customer experience, and support data-driven decision-making.