Sr. Marketing Manager | 14 years | Brand Management, ATL, BTL

I am a Dubai-based marketing professional with over 14 years of experience across pharmaceuticals, OTC, FMCG, and nutraceuticals, with strong expertise in brand strategy, portfolio management, ATL/BTL campaigns, digital marketing, product launches, packaging revamps, retail visibility, HCP engagement, and multi-country market activation.

Currently, I am working with Shalina Healthcare DMCC, Dubai as Senior Marketing Manager, where I lead global marketing for a USD 41M OTX/FMCG portfolio across 8+ African markets. My experience includes managing flagship brands, developing localized digital ecosystems, executing influencer and UGC-led campaigns, leading cross-border productions, and strengthening brand visibility across diverse markets.

Previously, I have worked with reputed organizations such as Ajanta Pharma, Alkem Laboratories, Hamdard Laboratories, Bestochem Formulations, and British Biologicals, handling OTC and healthcare brands across India and international markets. I have successfully led product launches, brand revamps, trade campaigns, doctor engagement programs, digital initiatives, and portfolio expansion projects. Some of my key achievements include helping establish brands in competitive OTC categories, winning brand communication awards, and receiving recognition for marketing innovation and brand management performance.