UX Designer | Ex-Product Owner Turned User Advocate | Bridging Business & User Needs

I’m a UX Designer and former Product Owner with 5+ years of experience turning user frustrations into intuitive digital solutions. Transitioning from digital marketing to UX, I blend user research, cross-functional collaboration, and business strategy to create seamless experiences for B2B and B2C audiences. Fluent in French, English, and Arabic, I thrive in multicultural environments and am passionate about demystifying complex workflows, whether for e-commerce apps or procurement tools.

What I’m Looking For

I’m seeking a Senior UX Designer or Product Designer role in Dubai where I can leverage my hybrid background in product ownership, research, and strategic design to solve high-impact problems. I’m particularly interested in fintech, proptech, or cross-border e-commerce projects that value user-centricity, data-driven iteration, and inclusive design for MENA’s diverse audiences.

Core Skills

UX/Product Design:

• User Research & Usability Testing
• Wireframing & Prototyping (Figma, Adobe XD)
• Journey Mapping & Information Architecture
• Accessibility (WCAG) & Design Systems

Technical Collaboration:

• Agile Methodologies (Jira, Sprint Planning)
• Front-End Basics (HTML/CSS)
• Data Analysis (Google Analytics)

Soft Skills:

• Stakeholder communication & Cross-Functional Leadership
• Multilingual Communication (French/English/Arabic)
• Problem-Solving for Scalable Solutions

Key Achievements

• Redesigned Clickapporter’s B2C Mobile App: Addressed a 35% uninstall rate by restructuring navigation and simplifying onboarding. Conducted user interviews and A/B tests, resulting in a 25% increase in user retention and a 40% drop in support queries within 3 months.
• Led Chrome Extension Overhaul for Amazon Business Partnership: Streamlined a compliance-heavy procurement tool used by Moroccan businesses and individuals. Moderated usability tests and iterated prototypes to reduce user abandonment by 40% while aligning with Amazon’s brand guidelines.
• Aligned UX with product strategy:
  • Developed user stories, UX documentation, and research-based design solutions.
  • Provided handoffs & UX guidance to developers to ensure seamless implementation.
  • Secured buy-in from leadership by advocating for user-centered design decisions.