In this new scope, the company Ads Go-To-Market (GTM) role will lead the messaging strategy and help drive adoption of our products and multi-product portfolio solutions. The GTM space straddles the space between our local (Dubai-based) and central (Berlin-based) product teams who make our ad products, and the Account/Sales teams who sell them. This person will guide the company by bringing restaurant Partners’ point of view to our selling strategies, diving deep into product roadmaps and developing compelling insights. We seek an experienced Ads leader responsible for gathering customer and industry intel to inform Product improvements, creating product specific pitches and messaging, GTM strategy, and execution for emerging solutions. The right candidate should have experience developing crisp, highly differentiated, and compelling positioning and messaging within an Advertising ecosystem.
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What’s On Your Plate?
- Lead any new and existing product iterations as well as features (incl. reporting) while collaborating with Product Managers to recommend customer feedback prioritization, support effective A/B testing, and refine the strategic roadmap.
- Support local AM/Sales team members by being the subject matter expert on Advertising – including products/features, Sales strategy, and go-to-market narratives.
- Maintain a deep understanding of market dynamics, competitive landscape, and emerging customer needs to inform strategic product decisions. Collaborate with Product Managers to align on customer research priorities that will inform the product roadmap.
- Create case studies and product specific pitch decks to drive adoption, and manage objection handling. These should include actual success stories from the markets and across various cohorts of brands to cater to differing needs.
- Partner with the Commercial Ads Program Managers to help drive product adoption through acquisition, engagement, and retention goals for their products.
- Communicate the product vision and direction to internal and external stakeholders to drive buy-in and adoption, establishing a regular cadence of stakeholder engagements.
- Develop single-source-of-truth documentation to enable Sales teams around the positioning, messaging, best practices, implementation guides, and FAQs.
- Guide teams to develop and execute daily, weekly, and monthly action plans that increase adoption of strategic initiatives.
- Eliminate friction across the organization to accelerate time to market across multiple programs. Work cross-functionally to manage bottlenecks, provide escalation management, anticipate and make trade-offs, balance the business needs versus technical constraints, and maximize business benefits while building great customer experiences.
Qualifications
- 8+ years of Advertising experience in an E-commerce company (should be adept with ads products and their engagement strategy, across the full-funnel).
- Bachelor’s degree in business, marketing, economics, or a related field; advanced degree preferred.
- Exceptional communication and collaboration skills, with a proven ability to influence and align cross-functional teams and senior leadership around commercial objectives.
- Experience owning program strategy, end to end delivery, and communicating results to senior leadership is a must have.
- Strong analytical acumen, with the ability to gather and interpret data, derive actionable insights, and make data-driven decisions that directly impact commercial outcomes.
