About the Role
We are seeking an Affiliate and Influencer Program Manager dedicated to building a creator program at scale. You will design and scale an affiliate program for our e-commerce brand, focusing on establishing successful partnerships across TikTok Shop, Amazon, and Shopify. This role combines being a program builder and creator coach, allowing you the creativity and freedom to construct a multimillion-dollar program that drives sales across multiple channels. Your key responsibility will be to coach creators, manage creator calls, and support their success to keep engagement high.
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What You'll Own
- Program Design: Build a comprehensive affiliate and creator program across TikTok Shop, Amazon, and Shopify, defining roles, economics, and tracking measures with clear tiers, commissions, and incentives.
- Creator Coaching: Oversee creator success, lead creator calls, provide constructive feedback, and maintain a vibrant creator community.
- Strategic Insights: Monitor changes in affiliate platforms, explore emerging models, and assess AI tools, conducting small tests to anticipate market shifts.
- Program Economics: Manage sample spend and commissions, rigorously measuring financial returns to ensure profitability.
- Creator Pipeline: Direct a sourcing team to consistently attract creators aligning with our ideal profile.
- Top Affiliates: Recruit, develop, and retain high-performing affiliates and creators who significantly contribute to sales.
- Content Optimization: Integrate the best creator content into our paid media strategies to enhance sales on Amazon and Shopify.
- System Management: Establish efficient program operations using a CRM, document processes, and implement AI-driven workflows that don't require intensive oversight.
How Success Is Measured
- Consistent month-over-month growth in affiliate-driven sales across channels.
- Achieving program profitability that accounts for samples, commissions, retainers, and product costs.
- Increased sales generated by top affiliates.
- Creators consistently posting and improving results under your mentorship.
- A self-sustaining program that relies on established systems rather than individual effort.
Who You Are
You possess strong communication skills and quickly establish trust. You prioritize excellence, follow-through, and data-driven decision-making. You have a deep understanding of affiliate marketing, capable of motivating creators effectively without needing constant supervision, and excel in structured environments that foster relationships and momentum.
You Have:
- 3+ years of experience in affiliate or influencer marketing within e-commerce.
- Proven track record of building and scaling an affiliate or creator program, with demonstrable results.
- Hands-on experience managing affiliates on at least two of TikTok Shop, Amazon, and Shopify, with the ability to oversee all three platforms.
- Insight into future affiliate marketing trends and experience developing solutions in advance.
- Comprehensive understanding of program economics, including commission structures and cost analysis.
- Experience in coaching creators and leading teams/sourcing for creator recruitment.
- Proficiency in utilizing AI, CRM systems, and documented SOPs for enhanced program management.
Why You'll Love Working Here
At the company, your contributions will have a direct impact on enriching family learning experiences. Join a small, dedicated team that thrives on excellence, trust, and flexibility.
- Flexible remote work environment.
- Generous paid time off and holiday schedule.
- Access to ongoing learning and professional development resources.
- Receive free company products.
- Regular interaction with leadership, including direct access to the CEO.
- Join a stable, mission-driven brand with over a decade of family-founded history.
