About the Role
The Consumer Growth team is responsible for acquiring and growing high-quality customers globally across the company's platforms. This role involves owning and scaling the existing affiliate program as well as building the Consumer Key Opinion Leader (KOL) and creator strategy. It is a senior individual-contributor role where you will set global strategies, own affiliate and KOL execution in North America, and collaborate with colleagues across LATAM, Europe, and APAC.
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Success in this role is measured by the ability to drive incremental funded customers who retain and create long-term value, achieving specific payback targets rather than simply increasing links, clicks, or low-cost sign-ups.
The Opportunity
- Own and scale the global affiliate programme across the platforms.
- Set strategy, partner and market priorities, and allocate investments based on funded customers, retained revenue, LTV, CAC, ROI, and fully loaded payback.
- Include all affiliate and KOL costs—retainers, CPA, revenue share, flat fees, incentives, and attributable production or activation costs—in decision-making.
- Build direct relationships with valuable affiliates, publishers, comparison sites, communities, creators, and KOLs; use networks and agencies selectively.
- Segment the portfolio by audience, model, market, and customer quality.
- Design and negotiate CPA, revenue share, hybrid, or quality-weighted terms that align incentives with sustainable value.
- Remain hands-on with strategic partners through evaluation, onboarding, offers, content, landing experience, verification, funding, first use, and retention.
- Work with Data to create partner-level cohort views and tests that separate last-click attribution from incremental growth.
- Decide which partners to scale, improve, cap, or exit based on downstream economics and customer experience.
- Protect the channel from brand bidding, coupon interception, promotional abuse, fraud, and low-quality traffic, in collaboration with Compliance and other stakeholders.
- Build the Consumer KOL and creator strategy, recruiting and activating high-potential KOLs and creators, while setting tailored objectives, briefs, commercial models, and measurement strategies.
- Adapt strategies to local customer motivations, barriers, language, regulation, and channel ecosystems.
- Build repeatable workflows with Performance Marketing, Product, Creative, and regional teams, leveraging AI to enhance sourcing, analysis, content operations, and monitoring while ensuring compliance and human judgment.
What You Bring
Required
- Proven track record in owning and scaling an affiliate program as a hands-on operator, with clear examples of improved customer and revenue economics.
- Strong commercial judgment regarding CPA, revenue share, hybrid and incentive structures, with the ability to calculate fully loaded payback.
- Experience in sourcing, negotiating and growing direct partner relationships, including handling high-value or sensitive accounts.
- Proficiency in analyzing partner, funnel, cohort, and retention data, and collaborating with Data for hypothesis testing and investment decisions.
- International experience adapting offers and operational approaches to local customer behaviors and regulatory constraints.
- Practical knowledge of affiliate tracking, attribution, fraud and abuse controls, and compliance standards.
- A builder's mindset with a focus on creating missing processes and utilizing AI or automation to improve speed and quality.
Nice to Have
- Experience in crypto, fintech, or another regulated consumer business, along with exposure to creator or KOL programs with objectives extending beyond direct response.
Commitment to Diversity
We celebrate the diverse talents and contributions of our team members and hire based on merit. We encourage applications from individuals who may not meet 100% of the listed qualifications, especially those with passion or knowledge about crypto.
Equal Opportunity Employer
As an equal opportunity employer, we do not tolerate discrimination or harassment of any kind based on protected characteristics such as race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other characteristic protected by law.
