Overview Of The Role:
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The Aftersales Executive is responsible for driving sales growth in spare parts, attachments, accessories, and service contracts through proactive business development strategies. Success involves nurturing customer relationships, achieving sales targets, and coordinating internal resources to ensure seamless operations. Main responsibilities include conducting customer visits, developing new business opportunities, managing quotations, orders, pricing, and discount approvals, and providing ongoing support for counter sales activities across multiple branches. A successful candidate will thrive in a dynamic environment by aligning sales strategies with customer needs and operational capabilities.
What You Will Do:
Parts Sales & Business Development
- Drive spare parts sales by identifying new business opportunities.
- Develop existing customers.
- Achieve assigned sales and gross margin targets.
Attachments & Accessories Sales
- Promote and sell material handling attachments.
- Sell accessories, batteries, tyres, safety systems, and other equipment-related products based on customer requirements.
Service Contract Sales
- Identify and develop opportunities for Preventive Maintenance Contracts (PMC) and Repair Maintenance Contracts (RMC).
- Renew and expand existing contracts.
Customer Visits & Lead Generation
- Conduct regular customer visits to identify sales opportunities.
- Strengthen relationships and develop new accounts.
- Increase aftersales business penetration.
Counter Sales Coordination
- Supervise and support counter sales activities across branches.
- Coordinate quotation preparation, order processing, parts identification, and customer enquiries.
Quotation & Order Management
- Monitor customer quotations and follow up on pending LPOs.
- Coordinate order processing and deliveries.
- Ensure timely conversion of sales opportunities.
Pricing & Discount Management
- Coordinate special pricing and discount approvals with management.
- Ensure competitive pricing and maintain targeted gross margins.
Customer Relationship & Retention
- Maintain strong customer relationships and address commercial concerns.
- Coordinate with internal departments and identify cross-selling and upselling opportunities.
Sales Performance & Reporting
- Monitor sales targets and quotation conversion.
- Track service contract opportunities and customer visits.
- Submit regular sales performance and pipeline reports.
Payment Follow-up & Internal Coordination
- Follow up on overdue payments and outstanding orders.
- Address credit-related issues.
- Coordinate with Finance, Parts, Service, Procurement, and Logistics teams to ensure smooth business operations.
Required Skills To Be Successful:
- Business development skills to identify and pursue new sales opportunities.
- Experience in managing quotations and order processing efficiently.
- Strong interpersonal and communication skills for customer relationship management.
- Ability to manage pricing and discount strategies to meet competitive market demands.
What Qualifies You For The Role:
- 3-5 years of experience in aftersales or sales roles within the material handling or equipment industry.
- Strong knowledge of spare parts and accessories for material handling equipment.
- Proven track record of achieving sales targets and growing business.
- Excellent relationship management skills with the ability to identify cross-selling and upselling opportunities.
