About the Role
This position combines AI video generation and hands-on editing to create high-performing direct-response advertising for Meta and TikTok. You will own creatives end to end, from interpreting briefs and generating AI footage to editing polished, launch-ready ads. The role focuses on UGC-style talking-head content, product scenes, b-roll, hooks, variations, and conversion-driven storytelling. You will collaborate closely with Creative Strategists and the Paid Social team to turn concepts and performance insights into compelling new assets. Success means consistently delivering high-quality, on-brief creatives at volume while keeping revisions low and continuously improving what performs. The role is fully remote, full-time, and follows UK working hours.
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Accountabilities
- Generate AI video assets for Meta and TikTok advertising, including UGC-style talking-head clips, product scenes, b-roll, and complete concept videos.
- Develop and refine prompts, reference images, and generation settings while maintaining a reusable library of effective prompts and workflows.
- Edit high-volume direct-response ads by combining AI-generated footage with scripts, raw footage, UGC, and approved product assets.
- Create compelling first-second hooks, rapid pacing, subtitles, pattern interrupts, product demonstrations, offers, and clear calls to action.
- Produce multiple variations of successful concepts by testing different hooks, scenes, characters, openings, pacing, and visual treatments.
- Maintain visual consistency across characters, products, and brand assets while quality-checking generated content for realistic motion, readable text, accurate product representation, and other AI-generation issues.
- Add motion graphics using After Effects or an equivalent tool and ensure creatives meet platform and brand requirements.
- Collaborate closely with Creative Strategists to execute briefs accurately, respond quickly to feedback, and contribute new angles, hooks, and formats suited to AI generation.
- Keep project files, assets, and feedback organized using Google Drive, Frame.io, or similar collaboration and asset-management tools.
- Stay current with evolving AI video models and creative technologies, testing new tools and incorporating effective workflows into production.
- Maintain reliable turnaround times and a high-quality output while contributing to creative testing, learning, and scalable advertising concepts.
Requirements
- 1–3 years of experience in creative or video production, including e-commerce or direct-response paid-social editing, with a portfolio demonstrating self-edited conversion-focused ads and AI-generated video work.
- Hands-on experience with AI video-generation tools such as Higgsfield, Veo, Kling, Sora, Runway, or similar platforms, with strong prompting and iteration skills.
- Advanced proficiency in Premiere Pro or CapCut, together with After Effects or equivalent motion-graphics capabilities.
- Comfortable using Google Drive, Frame.io, or similar tools for organized asset management, collaboration, and feedback.
- Understanding of hook-first, direct-response editing for Meta and TikTok, including rapid pacing, subtitles, pattern interrupts, visual proof, product demonstrations, offers, CTAs, and testable creative variations.
- Strong visual eye and ability to distinguish AI-generated footage that feels authentic from content that appears artificial or unrealistic.
- Ability to maintain high output without sacrificing quality, respond quickly to feedback, and work accurately under pressure.
- Creativity, problem-solving ability, attention to detail, and a thoughtful, methodical approach to production.
- Strong written and spoken English, proactive communication skills, and the ability to collaborate effectively within a remote creative team.
- Available for a full-time, exclusive commitment without other clients or freelance work alongside the role.
- Experience with AI image-generation tools such as Nano Banana, Midjourney, or Flux, AI voice tools such as ElevenLabs, winning or scaled advertising campaigns, visually driven DTC categories, motion design, compositing, 3D, VFX, or sound design is considered a plus.
Benefits
- Competitive compensation discussed individually based on experience and location.
- Fully remote, full-time work following UK working hours.
- Access to AI video-generation tools and approved creative workflows.
- Opportunities to develop AI generation and video-editing skills through real advertising campaigns.
- Regular structured meetings and scheduled feedback sessions with the creative team.
- Opportunity to join a new ten-person video team operating in a high-volume creative testing environment.
- Room for professional growth as AI models, creative workflows, and production capabilities continue to evolve.
