About the Job:
VML is seeking a data-driven, results-oriented Marketing Performance & Insights Lead to join our extended marketing team. In this pivotal role, you’ll serve as the central authority on marketing performance data—consolidating insights across all channels and ensuring reporting is accurate, consistent, and actionable. You’ll work cross-functionally with internal teams—including Media, Website, Digital, and Product Marketing—and partner closely with the Data & Analytics team. Your mission is to align stakeholders around a single source of truth, drive clarity from complexity, and help focus efforts on what truly moves the needle.
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Key Responsibilities:
- Data Consolidation & Storytelling: Aggregate, validate, and reconcile performance data from multiple sources, delivering a unified view of marketing activity and presenting insights that inform decision-making.
- Insight Generation: Translate complex data into clear performance insights, trends, and campaign effectiveness reports, identifying inefficiencies, gaps, and opportunities within the customer journey.
- Cross-Team Collaboration: Act as the embedded data partner for the marketing team, working closely with Consumer Banking Data & Analytics, Paid Media, website analytics, and Martech/CRM teams.
- Governance & Accountability: Drive consistency in KPIs, measurement frameworks, and performance definitions across the marketing organization, ensuring focus on meaningful metrics.
- Performance Reporting: Build dashboards and reports for leadership, contributing to post-campaign evaluations and business performance meetings.
Key Qualifications:
- 5+ years of experience in marketing analytics, data insights, or performance reporting.
- Strong understanding of marketing KPIs across digital channels, CRM, media, and web.
- Proficiency with data visualization tools (e.g., Power BI, Tableau) and analytics platforms (e.g., GA4, Adobe Analytics, AppsFlyer).
- Solid grasp of attribution models, A/B testing, and conversion tracking.
- Excellent stakeholder management skills; able to challenge constructively and influence without direct authority.
What Success Looks Like:
- A reliable, trusted view of marketing performance.
- Campaigns optimized based on evidence—not assumptions.
- Leadership trusts the numbers and understands what’s working and why.
- The team focuses on impact, not just activity.
VML believes the best work happens when we're together, fostering creativity, collaboration, and connection. The company has adopted a hybrid approach, with teams in the office an average of four days a week. Accommodations or flexibility can be discussed with the hiring team during the interview process.
Diversity & Inclusion:
VML is an equal opportunity employer and considers applicants for all positions without discrimination. The company is committed to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress in their careers.
