VML is a beacon of innovation and growth, combining creativity with technology to deliver insights across the entire customer journey. We are seeking a data-driven, results-oriented Analytics & Insights Manager to join our marketing team. In this pivotal role, you will serve as the central authority on marketing performance data, consolidating insights across all channels and ensuring reporting is accurate, consistent, and actionable.
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Key Responsibilities:
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Data Consolidation & Storytelling: Aggregate, validate, and reconcile performance data from multiple sources (media, CRM, website, product campaigns, etc.) to deliver a unified view of marketing activity. Present insights to inform decision-making.
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Insight Generation: Translate complex data into clear performance insights, trends, and campaign effectiveness reports. Identify inefficiencies, gaps, and opportunities within the customer journey.
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Cross-Team Collaboration: Act as the embedded data partner for the marketing team, collaborating with Consumer Banking Data & Analytics, Paid Media partners, website analytics, and Martech/CRM teams.
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Governance & Accountability: Drive consistency in KPIs, measurement frameworks, and performance definitions across the marketing organization.
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Performance Reporting: Build dashboards, scorecards, and ad hoc reports for leadership and campaign owners. Contribute to post-campaign evaluations and quarterly business performance reviews.
Key Qualifications:
- 5+ years of experience in marketing analytics, data insights, or performance reporting.
- Strong understanding of marketing KPIs across digital channels, CRM, media, and web.
- Proficiency with data visualization tools (e.g., Power BI, Tableau) and analytics platforms (e.g., GA4, Adobe Analytics, AppsFlyer).
- Solid grasp of attribution models, A/B testing, and conversion tracking.
- Excellent stakeholder management skills and the ability to constructively challenge and influence without direct authority.
- Comfortable navigating ambiguity and multiple data sources, with a relentless drive for clarity and accuracy.
What Success Looks Like:
- A reliable, trusted view of marketing performance.
- Campaigns optimized based on evidence.
- Leadership trusts the metrics and understands what's working.
- The team focuses on impactful efforts rather than mere activity.
VML fosters a collaborative and creative work environment and has adopted a hybrid approach, with teams in the office an average of four days a week.
Equal Opportunity:
VML (a WPP Agency) is an equal opportunity employer, committed to cultivating a culture of respect and belonging for all employees.
