About the Role
The Analytics Manager transforms analytics into a centralized decision engine that provides a single source of truth for all teams. This role involves embedding analysts within the business to identify opportunities, address gaps, and implement solutions that advance key performance indicators (KPIs). You will lead a high-performing analytics team and establish an operating rhythm that empowers leadership to make swift, evidence-based decisions. This position plays a vital role in the company's planning cycle, overseeing performance measurement and setting data-driven priorities for various functions. Additionally, you will be contributing towards the company's vision as a Saudi alternative accommodation marketplace aligned with Vision 2030.
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Key Accountabilities
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KPI Framework
- Design and maintain a connected KPI tree: establish a North Star metric along with primary and secondary KPIs for each function.
- Ensure each KPI has one owner, a certified definition, and a clear linkage to the overarching KPI.
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Planning and Simulation
- Own the analytical processes involved in the annual and quarterly planning cycles.
- Build driver-based models to simulate targets and verify that functional targets align with company objectives.
- Conduct scenario analyses for leadership and Finance, articulating and defending the underlying assumptions.
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Performance Reporting
- Manage monthly and quarterly performance reports.
- Provide explanations for any significant deviations in performance, detailing root drivers and recommending actionable responses.
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Data-Backed Priorities
- Set top data-driven focus areas for each function on a quarterly basis.
- Track adoption of recommendations and assess their impact on KPIs.
- Design experiments and post-launch measurements for key initiatives.
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Single Source of Truth
- Enforce certified metrics, definition control, and dashboard hygiene throughout the organization.
- Ensure that leadership forums utilize only certified numbers.
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Team and Operating System
- Hire, mentor, and develop the analytics team while reviewing their work for logic and quality.
- Create role scorecards and Standard Operating Procedures (SOPs) for each analyst, pairing them with specific business functions.
- Manage demand intake and prioritization to ensure the team focuses on high-value tasks rather than ad-hoc requests.
Qualifications & Experience
Must Have
- 6–8+ years in analytics, including 2+ years in a leadership role overseeing analysts.
- Experience in a consumer marketplace or two-sided platform (travel, rideshare, delivery, e-commerce) during the scale-up phase.
- Proven experience in developing a KPI framework, planning models, and conducting performance reviews at the executive level.
- Demonstrated ability to build or enhance an analytics function beyond mere reporting.
- Proficient in SQL (preferably BigQuery) and BI tools (e.g., Metabase).
- Strong skills in forecasting, scenario modeling, variance analysis, and experimentation.
- Excellent written and spoken English skills with the ability to communicate effectively at board-level.
Personal Qualities
- Business-first mindset: prioritizes decision-making over data collection.
- Capable of presenting evidence-based challenges to senior leadership.
- Maintains a high standard for accuracy and prefers coaching over simple corrections.
- Remains structured and calm under pressure.
Nice to Have
- Proficiency in Arabic.
- Experience within the GCC or MENA market.
- Background in scoping data science use cases.
