About the Job:
Bybit is a leading global cryptocurrency exchange, founded in 2018 and headquartered in Dubai. The company has quickly grown to serve over 70 million users worldwide, making it one of the largest crypto exchanges by trading volume. Bybit is dedicated to empowering individuals and institutions to harness the full potential of cryptocurrencies and Web3 technologies. The platform offers a variety of trading options, including spot and derivatives trading, alongside innovative products like the Bybit Card and Bybit Wallet.
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We are looking for a strategic and hands-on App Store Optimization (ASO) Manager to support our global app growth efforts. This role will concentrate on enhancing organic visibility, driving app traffic, and optimizing in-app conversions. The successful candidate will execute ASO strategies, explore alternative app acquisition channels, and work across various teams to enhance the install-to-activation funnel performance.
Location: Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Work Conditions: On-site, Full-time
Key Responsibilities:
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App Store Optimization
- Execute ASO updates and experiments across the App Store and Google Play
- Conduct deep keyword research, competitor tracking, and metadata optimization to improve rankings and conversion
- Drive creative testing (icons, screenshots, videos) through store listing experiments
- Collaborate with design and localization teams for regionally relevant assets
- Monitor algorithm updates and store policy changes for compliance and performance
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Organic App Traffic Growth
- Identify and scale alternative acquisition sources (cross-app placements, OEM placements, referral programs)
- Collaborate with BD, community, and product teams on co-marketing or ecosystem-driven acquisition initiatives
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In-App Conversion & Funnel Optimization
- Partner with product, CRM, and UX teams to enhance onboarding and activation
- Implement deep linking and smart banners for re-engagement
- Champion experimentation around in-app triggers to drive early value realization
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Measurement & Insights
- Work with data and analytics to measure LTV and guide prioritization
Qualifications:
- 4–6+ years of experience in ASO, mobile growth, or product marketing
- Strong knowledge of ASO tools (e.g., AppTweak, Sensor Tower) and app analytics platforms (e.g., Firebase, Mixpanel)
- Experience collaborating with product and UX teams to improve in-app onboarding
- Strong data literacy and project management skills across global teams
- Fluent in English; additional languages are a plus
Benefits:
- Shift Allowance: Compensation for commitment and flexibility
- Bonus & Incentives: Performance-based bonuses to keep you engaged
- Medical Insurance: Comprehensive health coverage prioritized for your well-being
- Study Growth Fund: Investment in your learning and growth
- Internal Mobility: Opportunities for long-term development and career path building
