Bybit is a leading global cryptocurrency exchange, founded in 2018. Headquartered in Dubai, Bybit serves over 70 million users worldwide, making it the world’s second-largest crypto exchange by trading volume. Our mission is to empower individuals and institutions to realize the full potential of crypto and Web3 technologies.
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We are looking for a strategic and hands-on Senior App Store Optimization (ASO) Manager to support our global app growth efforts. This role will focus on driving organic visibility, app traffic, and in-app conversion optimization. You’ll be responsible for executing ASO strategy, exploring alternative app acquisition channels, and working cross-functionally to improve the install-to-activation funnel performance.
Key Responsibilities:
App Store Optimization:
- Execute ASO updates and experiments across the App Store and Google Play.
- Conduct deep keyword research, competitor tracking, and metadata optimization to improve rankings and conversion.
- Drive creative testing (icons, screenshots, videos) across markets through store listing experiments.
- Collaborate with design and localization teams to ensure high-impact, regionally relevant assets.
- Monitor algorithm updates and store policy changes to ensure compliance and performance.
Organic App Traffic Growth:
- Identify and scale alternative acquisition sources.
- Collaborate with BD, community, and product teams to launch co-marketing or ecosystem-driven acquisition initiatives.
In-App Conversion & Funnel Optimization:
- Partner with product, CRM, and UX teams to test onboarding improvements and activation nudges.
- Support implementation of deep linking, smart banners, and deferred links to boost re-engagement.
- Champion experimentation around in-app triggers and UX.
Measurement & Insights:
- Work closely with data and analytics to measure LTV, build predictive metrics, and guide prioritization.
Qualifications:
- 4–6+ years of experience in ASO, mobile growth, or product marketing.
- Strong knowledge of ASO tools (e.g., AppTweak, Sensor Tower, Mobile Action) and app analytics platforms (e.g., Firebase, Mixpanel).
- Experience working with product and UX to drive in-app onboarding and activation improvements.
- Strong data literacy.
- Comfortable managing projects across global teams and markets.
- Fluent in English; additional languages are a plus.
Nice to Have:
- Experience in crypto, fintech, or other regulated digital product environments.
We Can Provide:
- Shift Allowance: Recognizing your commitment and flexibility.
- Bonus & Incentives: Performance-based bonuses to keep you continually engaged.
- Medical Insurance: Comprehensive medical insurance coverage.
- Study Growth Fund: Investment in your learning and growth.
- Internal Mobility: Opportunities for career development within the company.
Location: Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates
Work Conditions: On-site, Full-time
