Area Sales Manager - Projects

About the Role
As Area Sales Manager - Decorative, you will be responsible for managing Decorative Project sales activities and promoting Decorative products in the central area. Your focus will be on utilizing the company’s sales tools and techniques to target projects, thereby achieving sales targets, gross margin, and KPIs. Moreover, you will manage timely payment collection, review Days Sales Outstanding (DSO), and meet customer satisfaction targets, ensuring that the company is recognized as a preferred partner for high-quality products and services. This position is based in Riyadh and reports to the Country Sales Manager Projects.

Responsibilities:

• Manage project market mapping and expansion within the territory by staying updated on supply and demand, changing trends, economic indicators, and competitors, to enhance the company’s market share.
• Guide and lead project sales teams in the assigned area through coaching, monitoring, and supervising daily activities in line with The Penguin Spirit, ensuring the achievement of yearly team objectives and targets.
• Collaborate closely with internal stakeholders to maintain consistent updates and a clear understanding to meet customer needs and ensure smooth workflows.
• Visit existing and new customers, contractors, and site consultants at project sites to follow up on projects, analyze monthly sales, assist with supply or application issues, resolve bottom-line impacting concerns, and ensure customer satisfaction.
• Evaluate and follow up on the status of team objectives, sales targets, collections, and DSO.
• Organize, develop, motivate, and lead sales teams by setting clear targets and frameworks, coaching, supporting, and monitoring each team member in accordance with The Penguin Spirit to ensure overall team effectiveness and efficiency.
• Conduct periodic performance reviews and feedback sessions with employees as required (KIT - Key Issue Talks and yPOD - yearly talks on Performance, Objectives, and Development).

What We Are Looking For

• Qualification:

  • Bachelor’s degree; Sales & Marketing is preferable.
  • 5 years of relevant experience in Project Sales, B2B, building materials, and Business Development.
  • Fluency in Arabic & English, both verbally and in writing, is a must.

• Location: Riyadh, Saudi Arabia

• Personal Qualities:

  • Develops an ambitious yet realistic business vision and translates it into a workable strategy.
  • Identifies and seizes commercial opportunities, exerting a strong positive impact on business growth and profitability.
  • Focuses on bottom-line results, identifies potential risks, and monitors the financial impact of personal activities.
  • Builds a useful network of contacts and relationships and leverages it to achieve objectives.
  • Communicates clearly, precisely, and structured; speaks with authority and conviction; presents effectively.
  • Provides the team with a clear sense of direction, inspiring and coordinating others while keeping them focused on objectives.

What We Offer:

• Competitive compensation and benefits.
• Continuous learning opportunities and training activities through on-the-job training and our in-house learning program, the company Academy.
• Career development opportunities across multiple disciplines and geographies.
• Leaders who prioritize engaging and enabling their team, reflected in consistently high employee feedback scores.
• A supportive and inclusive company culture where authenticity is valued.
• A focus on fostering camaraderie through team-building and social activities.

Position Information

• Contract Type: Regular
• Time Type: Full time
• Closing Date: 16.11.2026

Company Overview
The company’s story in the MEIA region (Middle East, India, and Africa) began in 1962 and has grown to include 18 legal entities dedicated to the success and growth of the company Group. Our focus has been on providing employees with meaningful and challenging work, rewarding them through continuous learning and development, underpinned by our core values of Loyalty, Care, Respect, and Boldness.

The company Saudia Co. Ltd., established in 1984, operates as a key market within the MEIA region with two production facilities, five warehouses, and a workforce of over 450 employees. We aim to strengthen the company’s position in Saudi Arabia through ambitious growth plans focused on innovation, efficiency, and profitability.

The company maintains an inclusive company culture that values diversity. Our team of over 10,200 employees worldwide reflects 90 nationalities, various professions, and a wide range of backgrounds. We commit to representing the societies we operate in while promoting equality and equity, maintaining a zero-tolerance policy for discrimination.