About the Role
The company is looking for an Assistant Director, Admissions Communications & Marketing, who will report to the Associate Director, Admissions Marketing and Events. The successful candidate will play a vital role in supporting undergraduate enrollment marketing. This position demands a detail-oriented, data-informed marketing professional who can operate within a global framework, serving as a key operational link between central strategy and regional execution. The Assistant Director will implement multi-channel campaigns across various platforms including paid media, email lifecycle marketing, social media, web, print, and recruitment events.
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With a strategic mindset, the Assistant Director will manage day-to-day campaign execution, which includes complex audience segmentation, building workflows, and translating overarching enrollment goals into quality prospective student touchpoints. Responsibilities will also involve leading campaign execution within the University CRM (Slate), coordinating digital content updates, and monitoring campaign metrics to uphold operational quality, ensure brand compliance, and drive continuous optimization. Collaboration with cross-functional teams in Abu Dhabi and New York, as well as external creative and agency vendors, is crucial for seamless workflow execution and high-quality campaign delivery, ultimately enhancing lead generation and student conversion.
Job Responsibilities
Support Marketing and Admissions Communications strategy:
- Manage paid media with external firms and in coordination with External Relations.
- Develop marketing materials across digital and traditional media to support the company's enrollment objectives.
- Conduct ongoing market analysis for informing strategies, channels, and messaging.
- Generate campaigns to raise awareness of the company among key influencers, including parents and high school counselors.
- Utilize the CRM (Slate) to support the company's Admissions’ strategic communication needs by drafting and deploying email communications through proper review and approval channels.
- Collaborate with the Marketing & Communications team in New York on student search campaigns to increase lead quality for the company.
- Ensure a clear and continuous student experience throughout the prospect-to-enrolled student lifecycle.
- Conduct research, writing, proofing, and testing of the company's marketing efforts.
Ensure brand alignment and experience for admissions recruitment and yield events:
- Review and develop brand-aligned materials to support recruitment events in partnership with the company's Admissions.
- Maintain and update annual company Admissions student communications throughout the enrollment funnel.
- Support events through on-site execution and post-event follow-up.
Priority Population Marketing & Communications:
- Manage all niche marketing and communications efforts for global and UAE students and their influencers.
- Collaborate with the company's External Relations and Communications on local marketing and public relations campaigns.
- Develop partnerships with local communities and agencies to enhance outreach to local audiences.
Support Guest Experience and Internal Communications Needs:
- Assist with in-office needs, welcoming drop-in visitors and supporting admissions events (evening and weekends often required).
- Brief admissions staff on marketing and communications initiatives.
- Implement messaging strategy and brand with internal and external constituents.
Qualifications
Required Education
Required Experience
- 5+ years of marketing and communications experience, preferably in higher education.
- Experience in content and creative development.
- Proven expertise in experiential marketing, events, print, digital, paid media, PR, and social media.
- Excellent written, oral, and interpersonal communication skills in English; Arabic is preferred.
- Demonstrated ability to organize and manage multiple projects and priorities effectively.
- Proven collaborative skills, functioning well in a larger and global environment.
- Detail-oriented, highly organized, and a creative self-starter.
- Ability to set goals and adapt to changing demands.
- Willingness to work evenings and weekends as required for admissions events.
Preferred Education
- Bachelor’s Degree in marketing or a related field.
Preferred Experience
- Creative design and development experience, especially with Adobe Creative Suite products.
- HTML experience.
- Data analysis and reporting capabilities.
- Experience using Slate or other CRM systems.
- Familiarity with web content management systems.
- Arabic language proficiency.
Additional Information
The company is a degree-granting research university offering a fully integrated liberal arts and science undergraduate program in diverse fields. It forms part of the company's global network university, interconnecting campuses and academic centers across six continents, aimed at facilitating international mobility of students and faculty in academic pursuits. As a major intellectual hub at the crossroads of the Arab world, the company serves as a center for scholarly thought, research, and creative activities, transforming the higher education landscape with a global and multicultural perspective.
