Assistant Director Sales – MICE

About the Role
Picture yourself brightening someone’s day. When you join the hotels team, that’s exactly what you’ll do every time you come to work!
As the Assistant Director of Sales - Mice, you’ll help shape and deliver our sales strategy, cultivate lasting client relationships, drive revenue growth across rooms, meetings and events, and food and beverage, and lead the development of our Groups and MICE business. Join our award-winning team and play a valued role in creating seamless, memorable experiences that reflect exceptional standards.
You’re spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.

Responsibilities
Here’s what you’ll do during a typical day:

• Drive Strategic Sales Growth – Lead proactive sales initiatives through regular client appointments, off-site visits, sales presentations, roadshows, and industry events, delivering against agreed revenue targets, KPIs, and hotel sales strategies.
• Develop MICE and Group Business – Identify, pursue, and secure lucrative opportunities across meetings, incentives, conferences, exhibitions, and group bookings, positioning the hotel as a preferred luxury destination in the UAE and international markets.
• Build Lasting Client Partnerships – Nurture relationships with existing and prospective clients through personalized engagement, property tours, site inspections, familiarization visits, networking events, and client dinners tailored to their business objectives.
• Manage Key Market Segments – Take ownership of assigned markets and accounts, developing targeted sales plans that strengthen market share, encourage repeat business, and maximize opportunities across accommodation, meetings and events, and food and beverage.
• Identify New Business Opportunities – Research local, regional, and global market trends to generate qualified leads, expand the sales pipeline, and achieve agreed new-business targets through creative and commercially focused initiatives.
• Optimize Revenue Performance – Support the Director of Sales and hotel leadership in developing pricing strategies, group thresholds, space utilization plans, and market-mix strategies, using competitor intelligence, demand analysis, and distribution-channel performance to maximize revenue.
• Maintain Commercial Excellence – Review sales proposals and contracts to ensure alignment with hotel and corporate standards, agreed commercial strategies, and business objectives, while balancing revenue opportunities with client expectations.
• Collaborate Across the company – Build productive relationships with company sales teams and internal hotel departments to generate MICE enquiries, strengthen market reach, and deliver seamless experiences from initial enquiry through to event execution.
• Oversee Sales Administration – Maintain accurate client databases, account files, and development plans, prepare reports within agreed deadlines, and ensure prompt, professional communication across all sales channels and business correspondence.
• Represent the Hotel with Distinction – Participate in key trade shows, exhibitions, sales trips, and client events, showcasing the hotel’s distinctive offering and strengthening its reputation among luxury corporate and MICE clients.
• Support Sales Leadership – Attend regular sales meetings, performance reviews, and business briefings, present new business opportunities, contribute to strategic planning, and lead internal meetings in the Director of Sales’ absence when required.
• Champion Exceptional Experiences – Partner closely with operational teams to understand each client’s vision, anticipate requirements, and ensure thoughtful attention to detail throughout the guest journey, helping create memorable stays and successful events.
• Uphold Safety and Professional Standards – Follow hotel policies and procedures, maintain awareness of fire safety, health, hygiene, and workplace safety requirements, and undertake additional duties and special projects as directed by hotel leadership.

Qualifications
What It Takes to Make the Stay
At the company, our core values are the driving force behind our success and shape the qualities we look for in every team member. As part of the award-winning team, you’ll bring these values to life through thoughtful service, attention to detail, and memorable experiences that define luxury hospitality.

• A passion for spreading the light and warmth of Hospitality.
• Acting with Integrity and always doing the right thing.
• Inspiring others through Leadership.
• A belief that Teamwork drives the best outcomes.
• A sense of Ownership and accountability.
• A focus on the Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.

Join an Award-Winning Workplace Culture
At the company, we don’t just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we’ve welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality. Our award-winning culture has earned us repeated recognition on the World’s Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands and a company-wide commitment to providing the best stay for every guest, we’re setting new standards for the future of travel. Whether you’re starting your career or exploring something new, the company supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.

How We’ll Help You Thrive
At the company, the hospitality we’re known for doesn’t end with our guests. We proudly invest in our Team Members’ wellbeing, supporting you through all of life’s moments. When you join the company, our exceptional care extends to you with unmatched perks and benefits, including:

• Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go the company travel program.
• Paid parental leave – Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents.
• Crisis concierge – In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care.
• Mental health resources – Your wellbeing comes first. Through our Care for All hub, we provide resources to help our Team Members to care for themselves and their loved ones. In many countries, eligible Team Members receive free counseling and support through our Employee Assistance Program (EAP).

Benefits availability may vary depending on Team Member’s location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.