About the Role
Join our hotels team as an Assistant Director of Sales - MICE, where you’ll help shape and deliver our sales strategy, cultivate lasting client relationships, drive revenue growth across rooms, meetings and events, and food and beverage, and lead the development of our Groups and MICE business. As part of an award-winning team, you will play a vital role in creating seamless, memorable experiences that reflect the exceptional standards expected in luxury hospitality.
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Responsibilities
Here’s what you’ll do during a typical day as an Assistant Director of Sales - MICE:
- Drive Strategic Sales Growth – Lead proactive sales initiatives through regular client appointments, off-site visits, sales presentations, roadshows, and industry events, delivering against agreed revenue targets, KPIs and hotel sales strategies.
- Develop MICE and Group Business – Identify, pursue, and secure lucrative opportunities across meetings, incentives, conferences, exhibitions, and group bookings, positioning our hotel as a preferred luxury destination in both the UAE and international markets.
- Build Lasting Client Partnerships – Nurture relationships with existing and prospective clients through personalized engagement, property tours, site inspections, familiarization visits, networking events, and client dinners tailored to their business objectives.
- Manage Key Market Segments – Take ownership of assigned markets and accounts, developing targeted sales plans that strengthen market share, encourage repeat business, and maximize opportunities across accommodation, meetings and events, and food and beverage.
- Identify New Business Opportunities – Research local, regional, and global market trends to generate qualified leads, expand the sales pipeline, and achieve agreed new-business targets through creative and commercially focused initiatives.
- Optimize Revenue Performance – Support hotel leadership in developing pricing strategies, group thresholds, space utilization plans, and market-mix strategies, using competitor intelligence, demand analysis, and distribution-channel performance to maximize revenue.
- Maintain Commercial Excellence – Review sales proposals and contracts to ensure alignment with corporate standards, agreed commercial strategies, and business objectives while balancing revenue opportunities with client expectations.
- Collaborate Across the company – Build productive relationships with hotel and company sales teams to generate MICE inquiries and strengthen market reach, ensuring seamless experiences from initial inquiry to event execution.
- Oversee Sales Administration – Maintain accurate client databases, account files, and development plans, prepare reports within agreed deadlines, and ensure prompt, professional communication across all sales channels and business correspondence.
- Represent with Distinction – Participate in key trade shows, exhibitions, sales trips, and client events, showcasing the hotel’s distinctive offerings to strengthen its reputation among luxury corporate and MICE clients.
- Support Sales Leadership – Attend regular sales meetings, performance reviews, and business briefings, present new business opportunities, contribute to strategic planning, and lead internal meetings in the Director of Sales’ absence when required.
- Champion Exceptional Experiences – Partner closely with operational teams to understand each client’s vision, anticipate requirements, and ensure thorough attention to detail throughout the guest journey, helping create memorable stays and successful events.
- Uphold Safety and Professional Standards – Follow hotel policies and procedures, maintain awareness of fire safety, health, hygiene and workplace safety requirements, and undertake additional duties and special projects as directed by hotel leadership.
Qualifications
To thrive in this role, you will embody the core values of our organization and bring these values to life through thoughtful service, attention to detail, and memorable experiences that define luxury hospitality.
- A passion for spreading the light and warmth of Hospitality.
- Acting with Integrity by always doing the right thing.
- Inspiring others through Leadership.
- A belief that Teamwork drives the best outcomes.
- A sense of Ownership and accountability.
- A focus on the Now, bringing urgency and discipline to every moment.
Join an Award-Winning Workplace Culture
At the company, we prioritize creating exceptional workplace experiences for our Team Members. Our commitment to hospitality extends beyond our guests, offering a culture that has been recognized among the World’s Best Workplaces by Great Place to Work and Fortune. Whether you’re launching your career or seeking to grow, the company offers a supportive environment for your professional journey.
How We’ll Help You Thrive
We proudly invest in our Team Members’ well-being and offer unmatched perks and benefits, including:
- Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program.
- Paid parental leave for eligible Team Members, including partners and adoptive parents.
- Crisis concierge providing compassionate support during times of loss.
- Mental health resources via our Care for All hub and Employee Assistance Program (EAP).
Benefits availability may vary depending on Team Member’s location, terms of employment, and are subject to the terms and conditions of each specific program/plan.
