About the Role
You will play a key role in analyzing customer segments, portfolios, and campaign performance to identify growth opportunities and provide actionable insights that drive business decisions. Your responsibilities will include developing performance reports for senior leadership, tracking business KPIs, and supporting management with data-driven recommendations. You will also evaluate the effectiveness of marketing campaigns, analyze portfolio performance, assist in developing business cases for new products, and support strategic growth projects within Islamic Banking.
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Key Responsibilities
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Segment Analytics
- Analyze customer segments and portfolios to identify growth opportunities, revenue drivers, customer trends, and business risks.
- Develop segment-level dashboards and performance reports to support business decision-making.
- Monitor key business KPIs and provide insights on customer acquisition, retention, product penetration, and profitability.
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Management Reporting
- Prepare regular management reports, scorecards, and business performance updates for senior leadership.
- Track business performance against strategic objectives, budgets, and growth targets.
- Provide meaningful insights and recommendations supported by data analysis.
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Campaign Performance Analysis
- Evaluate the effectiveness of sales and marketing campaigns across various channels.
- Measure campaign ROI, conversion rates, customer engagement, and product uptake.
- Identify opportunities to optimize targeting strategies and improve campaign effectiveness.
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Portfolio Insights
- Analyze portfolio performance across products, customer segments, and channels.
- Monitor key portfolio metrics including balances, profitability, customer behavior, and attrition trends.
- Support the development of portfolio growth and customer retention strategies.
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Product Business Cases
- Support the development and evaluation of business cases for new products, enhancements, and strategic initiatives.
- Conduct financial analysis, forecasting, scenario modeling, and profitability assessments.
- Prepare presentations and recommendations for management review and approval.
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Customer Behavior Analytics
- Analyze customer transaction patterns, usage trends, and engagement behavior.
- Identify opportunities to improve customer journeys, digital adoption, and cross-sell effectiveness.
- Generate actionable insights that support customer-centric decision-making.
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Islamic Banking Growth Projects
- Support strategic growth initiatives and transformation projects within Islamic Banking.
- Conduct market, competitor, and customer research to identify growth opportunities.
- Coordinate with stakeholders to track project milestones, monitor outcomes, and ensure successful implementation of strategic initiatives.
Qualifications
- Bachelor's Degree in Finance, Business Administration, Economics, Statistics, Banking, Data Analytics, or a related field.
- Minimum 3 to 5 years of experience in Strategy, Business Analytics, Growth, Product Analytics, Financial Analysis, or Banking Analytics.
- Experience within Retail Banking or Islamic Banking is preferred.
- Strong data interpretation and presentation skills with the ability to translate analysis into business recommendations.
