About the Role:
The company is currently seeking an Assistant Manager – Digital Channels to join our Digital Marketing Team. This role will involve comprehensive management of digital content across multiple platforms, ensuring a consistent and high-quality user experience for all resort systems.
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Primary Duties and Responsibilities:
- Content Ownership: Act as the central owner of digital content across all resort systems, ensuring one consistent source of truth for text, imagery, video, and offers.
- System Coverage: Manage content within the CMS, digital asset management library, website, mobile app, booking engine, CRM/email platform, dining and spa reservation systems, digital signage, and third-party listings.
- Content Calendar: Build and maintain a master content calendar covering campaigns, offers, seasonal moments, openings, and F&B, spa, gaming, and entertainment activity.
- Publishing & Quality Control: Manage day-to-day publishing, scheduling, and updates, with rigorous proofing, link checking, and pre-launch quality assurance across desktop, mobile, and app.
- Asset & Metadata Management: Maintain the digital asset library with clear naming conventions, tagging, metadata, and expiry tracking so approved assets are easy to find and reuse.
- Governance & Workflow: Define content standards, approval workflows, access levels, and version control, and train contributing teams on how to request and deliver content.
- Localisation & Search: Oversee multi-language and market-specific content and ensure all content is optimized for search and AI discovery through strong structure, metadata, and schema.
- Cross-Functional Collaboration: Partner with Rooms, F&B, Spa, Entertainment, Gaming, Revenue Management, PR, and IT to capture content requirements early and deliver on time.
- Performance Review: Track how content performs across channels and use insights to refine messaging, page structure, imagery, and calls to action.
- Brand & Compliance: Ensure all published content meets the company brand guidelines, accessibility standards, licensing terms, responsible gaming requirements, and data privacy regulations.
About You:
The ideal candidate for this position will have the following experience and qualifications:
- Minimum 3 years of experience in digital content management, with at least 2 years managing content across multiple connected platforms.
- Proven track record of owning content operations for a luxury, hospitality, or multi-outlet brand, ideally including a pre-opening or major relaunch.
- Hands-on proficiency with enterprise CMS and DAM platforms, CRM/email tools, booking engines, and social publishing tools; experience with Contentful, Cloudinary, or similar is an advantage.
- Strong editorial and copy judgement, with excellent proofreading skills and a working knowledge of SEO, metadata, structured data, and digital UX.
- Highly organised, with proven ability to run content workflows, approval processes, and version control across multiple stakeholders.
- Confident collaborating across departments and with external agencies, and comfortable managing competing priorities to tight deadlines.
- Fluency in English; Arabic, Russian, Mandarin, or additional languages are a plus.
About the company's Benefits:
We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package, incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with the company, among the most renowned and celebrated brands in the global hospitality industry.
