Assistant Manager - Liabilities & Accounts

About the Role / About the Job
The team is responsible for developing more profitable business for the Retail Bank and acquiring more Assets and Liability customers. This team focuses on attracting new customers to the bank, utilizing business opportunities, increasing sales volume, and promoting multiproduct sales culture.

The unit is accountable for:

• Developing and growing liability and payroll business for the Retail Bank.
• Achieving budgeted business volume for the Retail Bank.
• Managing payroll business, customer acquisition, relationship management, and growth.
• Creating a strong customer base with minimal risk by up-selling retail products such as loans, overdrafts, credit cards, and Bancassurance.

Job Purpose

• Develop the market share of all Retail Liability products.
• Achieve business volumes, penetration, and cross-sell targets for the liability Sales Team, especially for Fixed Deposit, CASA balances, and Payroll accounts.
• Deliver the annual financial budget in line with the approved business plan.
• Manage recruitment, retention, and training of the team.
• Maintain consistency on business acquisition and approval rates.
• Create and implement a medium-term sales plan to develop strategies to achieve budgeted numbers.
• Coordinate with various departments for efficient teamwork and high service levels.
• Set individual targets and monitor performance regularly.
• Ensure marketing initiatives and incentive campaigns are followed and monitored.
• Conduct regular team review meetings to assess performance against plans.
• Comply with policies and procedures to protect the organization's and customers' interests.
• Develop acquisition plans by area and adopt sales strategies based on location.
• Focus on acquiring business from free zones, LLC companies, and target specific markets.
• Daily monitor team activities and manage the sales team through a sales management system.
• Continuously design and execute innovative sales promotions and motivational programs for the sales staff.
• Provide relevant training on bank policies and procedures such as Sanctions, AML, and CTF.
• Respond promptly to all regulatory requests for reviews and provide necessary information.
• Conduct periodic compliance monitoring to ensure adherence to bank policies.
• Review high-risk accounts for potential money laundering risks and ensure compliance.

Job Content

• Sales Targets: Achieve assigned sales targets to contribute to sales volumes/revenues through the team. Develop new markets and customers within the assigned territory.
• Financial Budget: Deliver the annual financial budget according to the approved business plan.
• Business Planning: Develop, implement, and monitor business plans for optimal resource utilization and productivity.
• Compliance Policy: Implement bank policies and procedures strictly, including training on key policies.
• Employee Management: Manage recruitment and develop sales staff through on-the-job training and coaching.
• Sales Strategy: Create and implement medium-term sales plans to achieve budgeted targets.
• Cross-Selling: Cross-sell non-assigned products and services to enhance revenues and market presence.
• Market Intelligence: Provide regular market intelligence to the team for improved competition strategies.
• Team Management: Oversee daily activities and performance of the team to maximize results and ensure superior customer service.

Specifications/Skills/Qualification
Education:

• Graduate/Postgraduate
• High level of computer knowledge & skills.

Experience:

• Over 10 years of diversified management experience in Sales & Marketing, Business Development, Training, Product, and Client Relationship Management.
• Strong analytical, communication, and leadership skills to motivate a large team.
• Achievement-oriented with planning and organizational capabilities.
• Extensive knowledge of credit policy, banking operations, and product programs.

Knowledge & Skills:

• High level of computer skills.
• Strong experience in sales management, business development, and productivity management.
• Exceptional ability to shape and build business relationships.
• Outstanding leadership and management qualities.

Behavioral Competencies:

• High analytical, communication, and leadership abilities.
• Inspiring and effective people management.
• Service-oriented, proactive, positive, and customer-focused team player.