About the Role
This role is pivotal in creating, editing, and publishing content for both internal marketing communications and external channels, such as our website, blog, social media, events, product materials, corporate presentations, newsletters, and other marketing collateral. The successful candidate will collaborate closely with the marketing team to understand the target audience, brand voice, and objectives, crafting content that attracts, educates, converts prospects, and engages customers. Additionally, the role involves researching relevant topics and ensuring all content is optimized for SEO and user experience.
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Responsibilities
1. Content Strategy & Editorial Governance
- Develop and implement a structured regional content strategy aligned with acquiring and processing business priorities, ensuring consistent support for pipeline generation, brand positioning, and ecosystem engagement across priority markets.
- Define and manage the regional editorial calendar across thought leadership, campaign content, lifecycle communications, and executive positioning initiatives.
- Ensure alignment between regional content priorities and Group marketing strategy, shared services delivery plans, and commercial objectives.
2. Thought Leadership & Industry Narrative Development
- Lead the development and delivery of strategic thought leadership content that positions the organization as a leading digital payments enabler across acquiring and processing ecosystems.
- Own the development and regional adaptation of flagship publications, including the State of Pay report, vertical insight papers, innovation narratives, adoption trend reports, and regulatory commentary summaries.
- Support the creation of industry-facing content that strengthens credibility with banks, merchants, fintech partners, platforms, regulators, and ecosystem stakeholders.
3. Demand Generation & Campaign Content Development
- Develop campaign-aligned content supporting demand generation initiatives across acquiring and processing portfolios, including solution explainers, landing page messaging, product narratives, and partner-facing communications.
- Collaborate with regional marketing leads to ensure campaign messaging reflects local market priorities and customer needs.
- Support pipeline acceleration through structured content designed to improve engagement across enterprise, SME, and partner audiences.
4. Customer Success Stories & Reference Case Development
- Lead the identification, development, and publication of regional customer success stories, merchant case studies, and partner reference materials that support solution positioning and sales enablement efforts.
- Collaborate with regional commercial teams to capture implementation outcomes and translate them into structured narrative assets for external and internal use.
- Support the scaling of regional success stories into global thought leadership and ecosystem positioning initiatives.
5. Sales Enablement Content Development
- Work closely with the Product Marketing function to develop structured sales enablement materials, including pitch decks, solution narratives, vertical messaging toolkits, and objection-handling frameworks that support commercial engagement across acquiring and processing portfolios.
6. Executive Positioning & Strategic Communications Support
- Support Corporate Communication function where relevant to develop leadership narratives, speaking materials, conference messaging frameworks, and industry commentary aligned with strategic positioning priorities.
- Contribute to the preparation of executive thought leadership articles, LinkedIn publications, analyst briefing content, and ecosystem engagement materials.
- Strengthen the organization’s voice in industry conversations through structured narrative development across priority themes.
7. Digital Content & SEO Optimization
- Ensure all digital content assets are optimized for search visibility, discoverability, and engagement across web platforms and campaign landing environments.
8. Social Media & Newsletter Content Leadership
- Support the development of structured social media narratives aligned with thought leadership themes, campaign priorities, and ecosystem engagement initiatives.
- Lead the development and execution of customer and partner newsletter content supporting awareness, adoption, and engagement across acquiring and processing solutions.
- Ensure consistency of tone, positioning, and messaging across social and owned communication channels.
9. Cross-Functional Content Coordination
- Collaborate closely with regional marketing leads, product marketing teams, design functions, and shared services teams to ensure timely delivery of content supporting go-to-market initiatives.
- Manage relationships with external content agencies where required to support regional delivery priorities.
- Maintain visibility of content delivery progress and alignment with agreed KPIs across stakeholder groups.
The company is an equal opportunity employer. We welcome and encourage applications from candidates of all backgrounds, nationalities, and experience levels. We are committed to creating an inclusive workplace where innovation, diversity, and performance thrive.
