About the Role
Support the delivery of high-impact special projects and innovation initiatives across the Marketing function. This role acts as an internal consulting and delivery resource, assisting Marketing teams in solving complex business challenges, exploring new opportunities, and translating innovative ideas into practical, measurable initiatives.
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Responsibilities
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Special Projects
- Manage and support strategic and high-priority projects across the Marketing function from concept through implementation.
- Structure complex business challenges and translate them into clear project plans, business cases, and implementation roadmaps.
- Support Marketing transformation initiatives, operating model development, and continuous improvement programs.
- Act as PMO for selected Marketing leadership initiatives and strategic workstreams.
- Coordinate cross-functional projects across Marketing, Commercial, Destination, and other relevant functions.
- Track milestones, risks, dependencies, and outcomes, providing clear updates to senior leadership.
- Manage and coordinate external consultants and specialist partners as required.
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Innovation
- Identify innovative opportunities that enhance marketing effectiveness, customer experience, and ways of working.
- Research emerging marketing trends, technologies, and global best practices relevant to the business.
- Support the development and testing of new concepts, pilots, and innovative marketing solutions.
- Facilitate ideation, problem-solving, and innovation workshops with Marketing teams.
- Assess new ideas based on strategic relevance, business value, feasibility, and scalability.
- Support the transition of successful pilots into scalable initiatives.
- Promote innovation and continuous improvement across the Marketing organization.
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Strategic Support & Insights
- Conduct market research, benchmarking, and analysis to support strategic decision-making.
- Develop executive presentations, recommendations, and business cases for Marketing leadership.
- Measure and communicate the impact of special projects and innovation initiatives.
- Capture lessons learned and identify opportunities to replicate successful initiatives across Marketing.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Strategy, Engineering, or a related discipline.
- Ideally 4+ years of experience in management consulting, marketing strategy, business transformation, special projects, innovation, or PMO.
- Experience delivering complex, cross-functional projects in a fast-paced environment.
- Strong analytical, problem-solving, and structured thinking skills.
- Strong PowerPoint skills with the ability to develop executive-level presentations and recommendations.
- Excellent stakeholder management and communication skills.
