About the Role / About the Job
Support the delivery of high-impact special projects and innovation initiatives across the Marketing function. The role will act as an internal consulting and delivery resource, helping Marketing teams solve complex business challenges, explore new opportunities, and translate innovative ideas into practical, measurable initiatives.
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Responsibilities
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Special Projects
- Manage and support strategic and high-priority projects across the Marketing function from concept through implementation.
- Structure complex business challenges and translate them into clear project plans, business cases and implementation roadmaps.
- Support Marketing transformation initiatives, operating model development and continuous improvement programs.
- Act as PMO for selected Marketing leadership initiatives and strategic workstreams.
- Coordinate cross-functional projects across Marketing, Commercial, Destination and other relevant functions.
- Track milestones, risks, dependencies and outcomes and provide clear updates to senior leadership.
- Manage and coordinate external consultants and specialist partners where required.
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Innovation
- Identify innovative opportunities that enhance marketing effectiveness, customer experience and ways of working.
- Research emerging marketing trends, technologies and global best practices relevant to the company.
- Support the development and testing of new concepts, pilots and innovative marketing solutions.
- Facilitate ideation, problem-solving and innovation workshops with Marketing teams.
- Assess new ideas based on strategic relevance, business value, feasibility and scalability.
- Support the transition of successful pilots into scalable initiatives.
- Promote innovation and continuous improvement across the Marketing organization.
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Strategic Support & Insights
- Conduct market research, benchmarking and analysis to support strategic decision-making.
- Develop executive presentations, recommendations and business cases for Marketing leadership.
- Measure and communicate the impact of special projects and innovation initiatives.
- Capture lessons learned and identify opportunities to replicate successful initiatives across Marketing.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Strategy, Engineering or a related discipline.
- Ideally 4+ years of experience in management consulting, marketing strategy, business transformation, special projects, innovation or PMO.
- Experience delivering complex, cross-functional projects in a fast-paced environment.
- Strong analytical, problem-solving and structured thinking skills.
- Strong PowerPoint skills with the ability to develop executive-level presentations and recommendations.
- Excellent stakeholder management and communication skills.
