Assistant Marketing Manager

About the Role
The Marketing Assistant Manager plays a vital role in creating and executing property-level communications to customers. This position, under the guidance of the Manager of Marketing and Communication, focuses on promoting on-brand messaging through traditional, digital, and social media channels to enhance the hotel's image. Key responsibilities involve building direct marketing plans, developing targeted campaigns, and ensuring effective integration of local, social, and digital marketing efforts with the organization’s selling efforts to drive consumer awareness and preference, increase market share, and build broader portfolio and brand awareness.

Candidate Profile

Education and Experience
Required:

• 2-year degree from an accredited university in Marketing, Public Relations, Business Administration, or a related major and 2 years of experience in the sales, marketing, digital, or a related professional area; hospitality marketing or digital advertising experience preferred
• OR
• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; no work experience required.

Core Work Activities

Hotel Marketing and Advertising

• Assists with the execution of the annual marketing plan to budget.
• Provides support to Operations, Food & Beverage, and Sales teams to execute promotions and campaigns targeting in-house guests to drive incremental revenue.
• Collaborates with the advertising agency on tactical advertising campaigns' creative and media plans, especially for food and beverage promotions.
• Manages F&B media schedules, email marketing, and display advertising.
• Stays informed about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Ensures that all hotel advertising in digital channels aligns with brand voice.

Social Media Content Management

• Supports engagement and content updates for local digital channels (e.g., hotel website, travel sites).
• Assists with promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.
• Engages in proactive online reputation management by surfacing guest comments (positive or negative) in social media channels and responding accordingly.

Public Relations and Visual Asset Management

• Participates in developing a comprehensive PR plan per quarter alongside the agency.
• Maintains a list of local media contacts, emphasizing food critics and bloggers.
• Manages assigned accounts according to the media account management system.
• Assists in writing and distributing press releases for property events, promotions, and outlets.
• Supports execution of hotel-sponsored events, community/government relations activities, and press promotional activities.
• Helps manage external vendors and media agencies; assists with reviewing PR leads regarding the best media to promote the hotel.
• Supports the coordination of photography for F&B advertising and collateral with the hotel, advertising agency, and regional field marketing teams.
• Aids in photo shoots for seasonal or festive promotions with the cluster or area marketing team and serves as a contact for regionally approved photographers for food, amenity, and property imagery.

Direct Marketing and Collateral Development

• Assists with coordination and execution of hotel and F&B printed materials.
• Controls the quantity and inventory of all hotel marketing collateral and verifies comprehensive filing.
• Supports the production of all property, F&B display, and temporary signage in hotel public areas.
• Assists in executing F&B direct marketing activities.
• Ensures all collateral meets brand standards and complies with Brand Standard Audit (BSA).

General Responsibilities

• Assists in the development, coordination, and execution of all communications activities.
• Aids in publishing hotel newsletters.
• Supports communications duties as needed.
• Assists in liaising and executing joint F&B promotions.
• Collaborates with the Manager of Marketing and Communication to ensure timely updates of the hotel’s website and related sites.
• Provides marketing assistance and serves as a marketing subject matter expert for General Managers, Sales Leaders, and Revenue Leaders.
• Keeps abreast of competition, advertising, and marketing efforts, and constantly evolving digital and marketing trends.
• Performs other reasonable job duties as assigned by the manager.

The organization is dedicated to being an equal opportunity employer, welcoming all and fostering an environment that values unique backgrounds. The commitment to empowering associates and guests alike underscores the mission, driving a culture of wellness and engagement.