About the Role
The company is currently seeking an Assistant Vice President to join the Domestic Marketing team.
This role plays a pivotal part in driving revenue growth and regional marketing strategies, focusing on fostering relationships with VIP clientele and executing innovative marketing programs that enhance visitation and loyalty within the gaming sector.
Ready to apply for roles like this?
Unlock the company name and direct application link. Subscribers get instant access to fresh jobs across Dubai, Abu Dhabi and Riyadh, many with visa support.
Unlock employer & apply directly
Revenue Growth & Regional Strategy
- Drive gaming revenue through regionally tailored marketing strategies, VIP acquisition, retention, and reinvestment optimization across UAE, GCC, and key MENA feeder markets.
- Develop and execute multi-market business plans that maximize theoretical win, trip frequency, ADT, and yield by segment.
- Identify and prioritize high-value regional and international markets, deploying acquisition and reactivation strategies with clear ROI accountability.
- Monitor and manage KPIs including theoretical win, ADT, frequency, reinvestment, and segment profitability; adjust strategies to ensure sustained growth.
- Support annual budget planning and long-term strategic initiatives aligned with enterprise revenue and market expansion goals.
VIP & Player Development Leadership
- Lead and develop Player Development and VIP Host teams, establishing a high-performance, results-driven culture with clear revenue accountability.
- Strengthen relationships with VIP players, regional agents, junket partners (where permitted), and premium travel networks.
- Implement data-driven portfolio management, personalized service models, and culturally attuned engagement strategies for high-worth clientele.
- Ensure consistent delivery of premium service standards aligned with brand promise and regional guest expectations.
Marketing Strategy & Program Execution
- Design and execute regionally relevant marketing programs, events, and promotions that drive visitation, gaming spend, and loyalty.
- Ensure all campaigns comply with UAE and regional regulatory frameworks, internal controls, and responsible gaming standards.
- Leverage analytics to refine segmentation, offer strategy, reinvestment levels, and forecasting accuracy.
- Track competitor activity, global gaming trends, and regional consumer behavior to maintain a differentiated market position.
Stakeholder & Cross-Functional Collaboration
- Partner with Gaming Operations, Hospitality, Finance, Digital, Compliance, and F&B to deliver seamless, integrated guest experiences.
- Represent Gaming Marketing in executive forums, contributing to data-driven decision-making and operational alignment.
- Build and maintain strong relationships with regional travel trade, aviation partners, luxury brands, and external stakeholders to expand premium visitation.
Operational Excellence & Governance
- Ensure strict adherence to regulatory, compliance, audit, and internal control standards across all marketing and player development activities.
- Oversee reinvestment governance, marketing budgets, and expense controls to maximize profitability and long-term value.
- Drive operational efficiencies through improved systems, processes, and reporting accuracy.
About You
The ideal candidate for this position will have the following experience and qualifications:
- Bachelor’s degree required; MBA or Master’s degree preferred.
- 8–12 years of progressive leadership experience in gaming marketing, VIP services, or player development within international or premium gaming environments.
- Demonstrated success driving multi-market revenue growth, preferably across GCC, MENA, or comparable international regions.
- Strong leadership capability managing hosts, regional teams, and cross-functional stakeholders.
- Advanced understanding of player segmentation, reinvestment models, ADT, theoretical win, and revenue analytics.
- Experience operating within highly regulated environments and culturally diverse markets.
- Established network within regional and international VIP, premium travel, or gaming ecosystems preferred.
Key Competencies
- Regional Revenue Strategy & Commercial Acumen
- Executive Leadership & Talent Development
- VIP & High-Worth Relationship Management
- Data-Driven Decision Making
- Regulatory & Risk Awareness
- Cross-Cultural Intelligence
- Innovation & Continuous Improvement
- Guest Experience Excellence
Working Conditions
- Full-time executive leadership role with flexibility to support evenings, weekends, major events, and VIP arrivals.
- Regional travel across UAE, GCC, and select MENA markets required for market development and strategic partnerships.
Benefits
We offer an attractive salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer an excellent leave policy, a healthcare package as well as incentive programs, and other employee benefits. The result is a package that makes this role highly attractive to outstanding applicants seeking a career with one of the most renowned and celebrated brands in the global hospitality industry.
