Associate Director - Commercial job in Riyadh

Associate Director - Commercial

Unlock employer Riyadh, Saudi Arabia Direct to Company 1 hour ago · 09 Oct 2026

Position

About the Role
As a key player in cultivating a sustainable future, you will lead the company's commercial function, responsible for driving profitable and contracted revenue across multiple business lines including plant and tree supply, contract growing, nursery services, horticultural soil, indoor plants, flowers, agricultural consulting, and landscape maintenance services. This role encompasses commercial strategy, pricing, tendering, client contracts, and key accounts, ensuring commitments to clients are met and are financially beneficial to the company.

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Why Join Us?

Sustainability at Scale: Be part of a project transforming landscapes and preserving biodiversity.
Innovate & Grow: Work with industry experts in a fast-evolving environment.
Global Recognition: Join a company shaping the future of sustainable tourism and development.
Work in a Natural Paradise: Contribute to world-class projects in breathtaking locations.

Job Responsibilities
Commercial Strategy & Planning

Develop the 3–5 year commercial strategy and annual revenue plan by business line, client segment, and destination, aligned with the company's business plan and group priorities.
Define the product and service portfolio and the pricing architecture for each line (unit rates, lump sum, schedule of rates, per-m² maintenance rates, per-plant prices).
Lead market research and competitor benchmarking against nurseries, landscape contractors, and facility management (FM) providers; identify new segments and services.
Provide the monthly demand forecast (confirmed orders, probable pipeline, renewals) to the PMO for sales and operations planning (S&OP).

Business Development & Tendering

Build and manage the opportunity pipeline across internal clients and external developments, including hotel operators, developers, and government entities.
Chair bid/no-bid reviews; lead tender strategy and the preparation of technical and commercial proposals with input from Production, PMO, and Finance.
Approve cost build-ups and price-to-win jointly with Finance; ensure no proposal is issued below the approved margin floor without Operational General Manager approval.
Develop strategic partnerships, distribution channels, and B2B/B2C sales routes for indoor plants, flowers, and soil products.

Key Accounts & Client Contracts

Own the client relationship for all key accounts, both internal and external; maintain an account plan, service level agreement (SLA), and periodic performance review for each.
Lead negotiation, execution, and renewal of client contracts; renew recurring maintenance contracts well ahead of expiry, and ensure no service is mobilized without a signed contract or written instruction.
Manage variations, change orders, extra works, claims, and price adjustments; maintain the client contract register and contract obligations log.
Run structured client satisfaction surveys and joint site reviews; act on complaints within agreed response times.

Revenue, Billing & Collections

Ensure monthly invoices are backed by verified service evidence (completion certificates, measured quantities, approved timesheets) jointly with Production.
Own account-level collections with Finance; resolve disputed invoices and protect days sales outstanding (DSO).
Track sales, revenue, and margin against plan; report variances and recovery actions monthly.

Marketing, Brand & Visitor Experience

Lead marketing plans that position the company as a trusted supplier of sustainable, high-quality plant material, in line with brand guidelines and the Group Marketing Division.
Oversee the plant catalogue, sales collateral, digital presence, exhibitions, and seasonal campaigns.
Plan and deliver company tours and visitor experiences for guests, partners, and clients.

Leadership & Governance

Build and lead the commercial team (Business Development, Key Accounts, Estimation & Tendering, Contracts, Marketing); set objectives, KPIs, and succession plans, including Saudization targets.
Own commercial policies: pricing approval matrix, credit terms, discount authority, and anti-bribery and ethics controls (ISO 37301).
Deliver the fixed responsibilities of a Department Head (Section 11.1).

Policies, Systems, Processes & Standards

Follow and enforce all relevant company and group policies, delegation of authority (DoA), processes, standard operating procedures, and instructions to ensure work is carried out in a controlled, auditable, and consistent manner.

Safety, Quality & Environment

Apply and champion the safety, quality, and environmental management system (ISO 9001, ISO 14001, ISO 45001) and the compliance management system (ISO 37301) to ensure employee safety, legislative compliance, high-quality products and services, and a responsible environmental attitude.

Continuous Improvement

Identify and lead opportunities to improve the department's systems, processes, and practices against international best practice, focusing on cost reduction, productivity improvement, and client value.

Job Requirements
Qualification and Experience:

Bachelor's degree in Business Administration, Marketing, Engineering, Horticulture, or Landscape Architecture; MBA or equivalent preferred.
Minimum 15 years of commercial, business development, or contracts experience, of which at least 7 years in a senior leadership role.
Proven record of winning and managing multi-year service or supply contracts above SAR 20M in landscaping, facility management, nursery, agriculture, or hospitality services.
Experience with large-scale KSA developments, hotel operators, or government clients is strongly preferred.

Skills:

Contract negotiation, pricing models (unit rate, lump sum, cost-plus), and commercial risk allocation.
Strong financial acumen: margin analysis, cash flow impact of payment terms, forecasting.
Key account management, CRM systems, and pipeline governance.
Executive-level communication and presentation; fluent English, Arabic strongly preferred.

Job Context

The company is an integrated landscape company with two revenue engines: project-based product sales (plants, trees, soil, indoor plants, and flowers) and recurring services (landscape maintenance, nursery management, and consulting).
The role serves internal clients and external developments, including hotel operators, developers, and government entities, balancing growth with what Production can deliver.
Key commercial risks include concentration on internal clients, price pressure on maintenance renewals, and scope creep where contracted scope and actual service drift apart; it is essential to identify these risks early and price them accordingly.

Functional (Technical) Competencies