About the Role
The company Ads is redefining how brands connect with consumers in the region's leading super-app ecosystem. We are seeking an Agency Partnerships Lead to drive agency adoption of the company Ads and build a structured, multi-million dollar revenue channel across the UAE, KSA, and Egypt. This role is integral in developing agency relationships, shaping the agency ecosystem, and influencing the company Ads' revenue growth through innovative partnerships and strategic initiatives.
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What You'll Lead
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Set the Agency GTM Strategy for the Region
- Develop and own the UAE, KSA, and Egypt Go-To-Market strategy across the Big 6 holding groups, including annual Joint Business Plans (JBPs), reseller models, and multi-market expansion plans.
- Own and evangelize the company Ads' value proposition; equip agencies with the narrative, data, and proof points to confidently pitch the company Ads to clients.
- Manage strategic relationships with agency leadership and own a defined agency revenue pipeline target.
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Lead & Mentor the Agency Partnerships Function
- Manage and develop a growing team of Agency Partner Managers.
- Drive excellence in pipeline planning, forecasting, relationship mapping, and quarterly business reviews (QBRs).
- Establish operating rhythms, success metrics, and governance for the function, including pipeline coverage, solution adoption goals, roadshows, and JBP attainment.
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Drive Enterprise-Level Revenue Growth
- Influence the company Ads' revenue plan for non-endemic businesses by scaling agency-led buying, unlocking multimillion-dollar contributions through structured partnerships, playbooks, and new channel expansion.
- Deliver revenue directly across your agency portfolio and identify untapped growth opportunities.
- Contribute to shaping scalable sales enablement materials and run agency roadshows.
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Shape Product + Market Fit
- Lead strategic feedback to Product, Measurement, Creative Ops, and Finance, guiding prioritization of formats, measurement solutions, and reporting needs for agencies.
- Drive agency demand for new innovations and beta pilots.
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Be a Foundational Builder
- Act as a core member of the founding team, building the company Ads' infrastructure, playbooks, brand narrative, and Go-To-Market strategy.
- Represent the company Ads to establish market presence and credibility.
Qualifications
- 12-15+ years in media sales, digital advertising, or agency partnerships with a proven track record of building and scaling agency ecosystems and exceeding revenue targets.
- Strong analytical skills, comfortable using data and tools (Excel/BI) to build forecasts and defend commercial plans.
- Working knowledge of the competitive media landscape, particularly digital (Meta, Google, TikTok, Snap, Amazon) and retail media.
- Executive presence: able to influence senior stakeholders, including C-suite across agencies and large advertisers.
- Fluency in English and Arabic.
- Entrepreneurial, strategic thinker comfortable in ambiguous, 0-to-1 environments.
- Experience with non-endemic categories and brand advertising ecosystems.
- Experience integrating AI tools into workflows (forecasting, reporting, campaign operations) to drive efficiency gains.
- Experience building or scaling a partnership function from scratch.
Why This Role Matters
You will architect the agency ecosystem for the company Ads, shaping the operating model as the business scales across a multi-market region. Your impact will be measurable and directly tied to the company Ads' revenue growth.
What We’ll Provide You
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full-time colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organization dedicated to creating impact in a region with untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days.
(If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
