About the Role
Lead the company’s social media strategy, channels and content to enhance its digital brand equity, with social media being a key component of the company’s integrated marketing communications. This position emphasizes a data-first approach across existing and new social media platforms, focusing on increasing organic reach. As a newly established role within the Marketing Communications Department, you will spearhead the leadership, development, and implementation of social, content, organic, and paid media strategies. Your goal will be to elevate the performance of the company’s social channels, boost audience engagement, proactively grow new audiences, and discover innovative ways to extend brand equity through social and professional community engagement. Additionally, the position includes responsibilities for social performance analytics, dashboard management reporting, and the active utilization of social listening, trend analysis, and community management solutions.
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Key Responsibilities
- Social Media Strategy & Planning: Develop and implement social media strategies, content frameworks, and annual plans aligned with the company’s corporate objectives and business units.
- Performance & Analytics: Drive paid and organic social media performance, monitor KPIs, develop dashboards, and provide actionable insights and ROI reporting.
- Content & Community Management: Oversee content planning, channel management, audience engagement, and the production of creative social content across platforms.
- Influencer Marketing & Innovation: Lead influencer partnerships, explore emerging social media trends, and identify opportunities for social commerce and lead generation.
- Stakeholder Collaboration: Partner with Corporate Communications, Digital Marketing, internal business units, and external stakeholders to strengthen the company’s social media presence.
- Issues & Response Management: Establish social media policies, monitoring processes, customer engagement protocols, and escalation frameworks.
- Agency & Budget Management: Manage social media budgets, agency relationships, scopes of work, and performance evaluations.
Minimum Qualifications, Education & Experience
- Bachelor’s degree in Social Media, Digital Media, Marketing, Media, Integrated Communications, Marketing Communications, or a related field.
- Professional certification or diploma in Social Media from a recognized institution is preferred.
- Experience: 10+ years in social media, digital/performance marketing, and integrated communications, preferably with agencies in Dubai or Abu Dhabi.
- Technical Skills: Mandatory hands-on experience with tools such as Hootsuite, Sprout Social, HubSpot, and Google Analytics.
