About the Job: The company is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem. The company's purpose is to change living for good in the region. Since its inception in 2007, the company has evolved into a trusted partner for developers, brokers, and home seekers, offering a seamless experience that empowers buyers and renters to make informed decisions.
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Within the Strategy & Analytics team, the company is looking for a Marketing Analytics Associate who will be responsible for translating data into actionable insights to help the Marketing team make informed decisions. The role involves collaboration with an exceptional group of ex-consultants from top consulting firms.
Key Responsibilities:
- Partner with the B2B Marketing team, Commercial team, and Unpaid media team (Social, Content & PR) to identify opportunities for marketing improvements and new promotional strategies.
- Develop a multi-touch attribution model for leads originating from multiple sources.
- Create compelling presentations for senior audiences, presenting data-driven insights with a clear storyline.
- Communicate complex analyses and marketing recommendations to varied audiences, including leadership.
- Take end-to-end ownership of workstreams to deliver data-driven business insights across marketing strategies.
- Execute complex analyses to identify areas of improvement in marketing efficiency and ROI.
- Measure and track business/marketing metrics to assess the success of campaigns and initiatives.
- Collaborate across teams, including marketing, sales, and product, to align strategies and goals.
- Provide actionable insights on customer behavior and marketing campaign performance.
Desired Qualifications:
- 3+ years of experience in Business Analytics within a reputable tech company or top-tier management consulting firm.
- Knowledge in Marketing and Growth departments.
- Strong collaboration skills and the ability to drive insights into actions.
- Excellent problem-solving and analytical skills.
- Clear and fluent communication in English, with the ability to influence decisions.
- Strong proficiency in SQL and ability to write complex queries independently.
- Experience using Tableau or similar data visualization tools (Tableau certification is a plus).
- Familiarity with marketing analytics tools (e.g., Google Analytics, Mixpanel, WebEngage) and platforms like Salesforce and BigQuery.
- Proficiency in Python for data manipulation, statistical analysis, and creating predictive models for marketing optimization.
- Experience in Marketing Mix Modeling (MMM) is highly preferred.
Other Capabilities:
- Demonstrated success in understanding end-to-end analytics.
- Consistent high performance and achievements throughout education and career.
- Curious, proactive, practical, and solution-oriented with a "Get it done!" attitude.
- Ability to work in a fast-paced environment and demonstrate extreme ownership.
