About the Role
The Associate Marketing is responsible for supporting the Marketing Manager with advertising campaigns, pricing strategies, and targeting the demographic data of the target audience. This role involves collaborating with the wider marketing teams to enhance brand awareness and achieve overall marketing success.
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Key Responsibilities
- Assist in managing local advertising, promotional campaigns, and event management according to the department's quarterly plan, brand guidelines, and budget.
- Ensure that the company is well-positioned as a brand in the local market and reaches the right audience to optimize market share.
- Focus on brand awareness, base expansion (acquisitions), and frequency (orders) as key results for any social media activity.
- Identify and build relationships with the right set of influencers in the market, engaging them with monthly activities.
- Develop a content calendar that aligns with brand guidelines and the annual marketing calendar, considering seasonal, local, and international occasions.
- Edit and handle user-generated content (UGC) and employee-generated content (EGC) footage with basic video and editing skills.
- Provide on-ground social coverage for events and activations, ensuring the content remains relatable to the target audience.
- Identify new trends on social media that can enhance brand exposure and local relevance.
- Monitor responses to customer inquiries and comments on all social media platforms within a three-hour timeframe.
- Stay up-to-date with the latest trends and events to evaluate how the company can have a meaningful presence.
Requirements
- Bachelor's degree in marketing or an equivalent field.
- A passionate marketer who is efficient and creative, with a minimum of 1 year of experience in marketing.
- Detail-oriented, structured, and skilled at prioritizing to deliver effective solutions.
- Energized by ambiguity and eager to learn continuously on the job.
