About the Role
We are seeking a dynamic and experienced social media professional with 3–5 years of dedicated social media experience, preferably from a high-growth D2C/B2B brand or a fast-paced agency background. The ideal candidate should possess strong creative instincts along with the ability to build robust content strategies, including hands-on experience with Reels and AI. A solid understanding of data analytics, social publishing software, and reporting is essential. Proficiency in British English is a must.
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Core Focus
Our focus is to find a candidate who is equally comfortable with creative content creation and analytical data work. Candidates with experience limited to scheduling/posting without exposure to data or strategy, or those lacking in short-form video creation, will not be suitable for this role.
Key Responsibilities & Scope
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Strategy & Campaign Execution:
- Develop and execute multi-channel social media strategies aligned with brand initiatives, product launches, and growth targets across all social media platforms.
- Manage the master content calendar from ideation to copywriting, asset production, scheduling, and posting.
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Content Creation & Short-Form Video:
- Conceptualise and produce platform-native multimedia content (Reels, TikToks, carousels, stories, and graphics) in coordination with design teams or agency partners.
- Stay ahead of social trends, platform updates, and viral formats to maximise organic reach.
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Analytics & Continuous Optimisation:
- Monitor, analyse, and report weekly and monthly performance metrics (reach, engagement rate, CTR, conversion rates, follower acquisition) using tools like Sprout Social, Meta Business Suite, and Google Analytics.
- Conduct A/B testing on posting times, creative formats, and copy variants to continually elevate ROI.
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Community Engagement & Paid Social Alignment:
- Oversee active community management to ensure brand tone consistency across comments and direct messages.
- Collaborate with performance marketing teams to support paid social initiatives (boosted posts, Spark Ads) and align organic efforts with paid funnels.
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Leadership & Vendor Management:
- Supervise, mentor, and review the output of social media coordinators, juniors, or external agency partners.
- Lead creator/influencer outreach and management from briefing to performance tracking.
Qualifications & Technical Requirements
- Experience: 3–5 years of dedicated social media management experience in an agency or corporate in-house setting.
- Education: Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, or a related field.
- Platform Mastery: Advanced knowledge and proven growth track record across Instagram, TikTok, LinkedIn, YouTube, X, and Facebook.
- Required Toolset:
- Publishing/Analytics: Sprout Social, Hootsuite, Buffer, or Meta Business Suite.
- Creative/Editing: Canva, CapCut, Premiere Pro, or Photoshop/Lightroom.
- Social Listening: Brandwatch, Meltwater, or native trend analysis tools.
- Key Soft Skills: Exceptional written communication, eye for design aesthetics, project management skills, and a data-informed decision-making style.
