B2B Marketing Lead

About the Role
We’re looking for a B2B Marketing Lead to plan, run, and measure the company's marketing campaigns. You’ll set campaign priorities, coordinate work with the marketing team, and guide colleagues through execution. You’ll also work with sales to reach the right companies and turn inquiries into sales opportunities for the company's services.

Responsibilities

• Build the campaign calendar and define the target audience, message, channels, and goals for each campaign.
• Brief colleagues, coordinate tasks, and ensure that all deadlines are met.
• Analyze campaign performance data and adjust strategies as necessary.
• Collaborate with sales to develop and implement lead generation strategies.
• Manage budgets for marketing initiatives to maximize ROI.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience in B2B marketing, with a focus on digital campaigns.
• Strong analytical skills with the ability to interpret data and make decisions.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Familiarity with marketing automation tools and CRM systems.

Benefits

• Opportunity to work in a dynamic and fast-paced environment.
• Competitive salary and performance-based bonuses.
• Professional development and training opportunities.
• Flexible work arrangements and a supportive team culture.

Contract Details

• Full-time position.
• Potential for travel to meet with clients and attend industry events as needed.