About the role
The company is building the most advanced AI audio platform in the world. Millions of creators, developers, and businesses use our products, and organic search and our website are among the most important sources of new users and customers at the company. This role focuses on building the B2B side of the organic engine, which was primarily established for our Creative Platform and self-serve users. We are looking for a B2B SEO/AEO Lead to own organic growth for business buyers across all our offerings — including our Agents platform, developer and API products, and enterprise solutions. The Agents platform presents the most immediate opportunity as a starting point, while the broader mandate encompasses the entire B2B landscape: targeting low-volume, high-intent keywords that business buyers actually search for, developing the relevant pages and content, and enhancing our visibility within AI-driven answer engines like ChatGPT and Gemini.
This is a hands-on, highly autonomous role requiring you to conduct your own keyword research, build and refine webpage content personally, code the necessary tools, write and direct content strategies, and analyze the results of your efforts. The ideal candidate will have experience with B2B SEO where the primary goal has been generating pipeline rather than just traffic. You should be able to advocate for pages with modest search volumes by understanding the inherent value of those visitors, and be equally adept at navigating AI search environments as well as traditional Google searches. Utilizing AI as your main production tool, you’ll maintain a high-quality standard that ensures excellence in output.
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What you will do
- Own the low-volume, high-intent keyword universe for our B2B products, starting with Agents and then expanding to API and enterprise offerings.
- Develop and implement AEO strategies while effectively measuring their impact.
- Build and deploy pages on your own as well as collaborate with growth engineers, including setting up programmatic page sets based on various verticals, use cases, and comparative intents.
- Transform new product launches, use cases, and customer stories into content such as pages, FAQs, and collateral, in partnership with our product marketing managers.
- Oversee the B2B segment of our content calendar in collaboration with our Growth Content Writer.
- Create reporting mechanisms to illustrate the impact of B2B organic growth and convey it in terms of pipeline.
Requirements
- Proven experience managing SEO for a B2B software company.
- Strong understanding of keyword relevancy at the bottom of the sales funnel.
- Hands-on, independent work ethic: adept at using AI tools, coding, enhancing existing tools, and delivering results quickly.
- Current experience improving visibility in AI search platforms.
- Strong content skills: capable of producing, briefing, and editing high-quality written material.
Bonus
- Experience with programmatic SEO at scale.
- Familiarity marketing to both developers and business buyers.
- Background in voice AI, customer experience, contact center, or developer tool sectors.
- Experience partnering with B2B sales teams to translate buyer conversations into effective content.
- Insights into multi-language and international SEO practices.
- A portfolio showcasing side projects, automations, or programmatic sites you have successfully launched.
Growth potential
At the company, we believe in hiring top talent to create substantial impact in their roles. Excelling in this position can open doors to the following career paths:
- Overseeing B2B organic growth as a dedicated function, potentially leading a team of writers and page builders.
- Leading the strategy and technical direction for organic and AI search initiatives across the company.
- Broadening your influence over the B2B growth funnel.
- Assuming responsibility for company-wide acquisition and pipeline performance metrics.
Location
This role is remote-friendly and can be performed globally. Alternatively, you have the option to work from our offices located in cities such as London, New York, Madrid, Warsaw, and others.
