B2C Growth & CRM Specialist

About the Role
We are seeking a hands-on B2C growth and customer relationship management (CRM) specialist to assist individual property owners and landlords in discovering and selecting our Unit Management services. Our services provide owners with a single accountable team for tenant liaison, rent collection, maintenance coordination, and day-to-day unit administration.
In this role, you will convert digital interest into qualified leads, appointments, and signed unit-management agreements through targeted campaigns, personalized follow-up, and lifecycle automation. Collaboration with Marketing, Creative, Content, Data, and the Unit Management sales team will be vital in enhancing each step of the customer journey. Candidates with backgrounds from online travel agencies (OTAs), Booking.com-like travel platforms, holiday homes, hospitality, and consumer digital marketplaces are especially encouraged to apply. While real estate experience is not a requirement, a strong record of moving consumers from inquiry to conversion is essential.

Key Responsibilities

• Campaign execution and acquisition: Build, schedule, and deploy campaigns through email, WhatsApp, SMS, social media, and relevant push or in-app channels. Manage audience selection, personalization, quality assurance, and post-launch checks to generate qualified landlord inquiries.
• Lifecycle automation and lead nurturing: Create and maintain automated journeys for new inquiries, appointment reminders, incomplete inquiries, proposal follow-up, onboarding, retention, and re-engagement.
• Customer segmentation: Develop segments and cohorts based on property ownership information, service interest, inquiry source, engagement, intent, and lifecycle stage. Ensure accurate CRM records and communication preferences are maintained.
• Conversion and sales handoff: Establish lead qualification criteria with Unit Management sales, capture relevant owner and property specifics, promptly route leads, and maintain clear follow-up stages. Utilize sales feedback to enhance inquiry-to-appointment and inquiry-to-contract conversion rates.
• Social creative and multichannel engagement: Generate and adapt promotional copy and simple creative briefs for platforms like Facebook, Instagram, and TikTok. Collaborate with Creative and Content colleagues to ensure consistent messaging across social campaigns, landing pages, and CRM journeys.
• SEO and organic acquisition: Implement the SEO roadmap for Unit Management services, which includes keyword research, search intent mapping, on-page optimization, content planning, and technical SEO coordination. Partner with the website team and agencies to enhance crawlability, indexation, internal linking, and organic rankings. Use Google Search Console and GA4 to analyze non-branded search visibility, organic traffic, qualified owner inquiries, and conversions.
• AI and personalisation: Leverage AI tools for creating copy variants, audience insights, analysis, workflow efficiency, and campaign quality assurance, ensuring human review before launch. Support pilots for propensity-based segments, send-time optimization, and service recommendations, documenting results.
• A/B testing: Implement tests on subject lines, creative content, calls to action, landing-page messages, audience selection, and journey timing. Set up variants meticulously, monitor results, and apply findings to future campaign improvements.
• Analytics and attribution: Maintain dashboards and provide weekly reports on engagement, qualified leads, cost per qualified lead, appointments, signed agreements, and acquisition costs. Track the inquiry-to-appointment and inquiry-to-contract conversion metrics, utilizing campaign tags and CRM source data to connect activities with outcomes, while sharing overall findings with Marketing and sales departments.

Requirements

• 3–5 years of hands-on experience in B2C CRM, lifecycle marketing, digital growth, or customer acquisition, with demonstrable examples of campaigns that improved engagement or conversion metrics.
• Experience in travel platforms, OTAs, holiday homes, hospitality, consumer marketplaces, or other B2C digital services. Real estate experience is not required.
• Confidence in using AI tools for content generation, research, analysis, and productivity tasks, backed by sound judgment and thorough review practices.
• Practical experience in building campaigns, segments, and automated journeys using a CRM or marketing automation platform, such as CleverTap, MoEngage, Salesforce Marketing Cloud, or equivalent systems.
• Familiarity with multichannel campaign delivery, lead nurturing, personalization, A/B testing, and conversion funnels, ensuring seamless transitions between Marketing and sales teams.
• Working knowledge of SEO, including keyword research, on-page optimization, and Google Search Console, with an ability to convert search intent into actionable content and landing-page enhancements.
• Ability to create promotional content for social media platforms such as Facebook, Instagram, and TikTok, while effectively collaborating with creative teams on campaign assets.
• Comfort with spreadsheets, dashboards, campaign tracking, and performance data analysis. Basic skills in SQL, HTML, or personalization scripting are an advantage.
• Strong written communication skills, meticulous attention to detail, and quality assurance discipline, with the capacity to manage multiple campaigns and deadlines both independently and collaboratively.
• Based in Dubai, with the flexibility for variable working hours and the necessity for in-person meetings 2–3 times per week.
• B2B experience is an additional asset.