Back-End Developer (Optimizely CMS/ CMP & Personalization Integration) - Offshore

We are currently looking for a Back-End Developer for our UAE operations. This position requires a strong programming background in C#, .NET Core, ASP.NET MVC, and Web API, along with experience in Optimizely CMS 12+, CMP, and Personalization. A good understanding of the Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs is essential, as is familiarity with Azure cloud hosting and deployment pipelines.

Required Skills

• Strong programming in C#, .NET Core, ASP.NET MVC, Web API.
• Experience with Optimizely CMS 12+, CMP, and Personalization.
• Familiarity with Optimizely Service API, Content Delivery API, CMP APIs, and CR APIs.
• Hands-on experience with tracking data pipelines and analytics integrations.
• Strong understanding of personalization concepts, customer segmentation, and content affinity.
• Familiarity with Azure cloud hosting and deployment pipelines.

Responsibilities

• Customize Optimizely CMS features (content types, blocks, workflows).
• Implement integrations with CMP (Content Marketing Platform) for content planning and publishing.
• Develop APIs to connect CMP with CMS, CRM, and DAM systems.
• Configure and implement Content Recommendations & Personalization rules.
• Handle event tracking, user profile data, and personalization logic on the server side.
• Ensure platform performance, scalability, and compliance with data regulations.
• Collaborate with front-end teams to deliver personalized experiences.

Joining Time Frame
2 weeks (maximum 1 month)

Location
UAE