Brand and Communication Executive

About the Role
Own the voice millions of people across the GCC read, tap, and act on every day. Every month, hundreds of thousands of people across the GCC book a cleaner, a beauty service, a handyman, or a healthcare visit through the company. The words that motivate them to tap “book,” the push notifications, the emails, the service descriptions, and the advertisements are some of the most-read copy in the region. Soon, they’ll be yours.

We’re looking for a Brand and Communication Executive to take charge of how the company sounds—defining it rather than merely maintaining it. This role requires someone who writes clean, persuasive copy quickly, thinks like a creator, is plugged into GCC culture, and desires true creative ownership at one of the region’s fastest-growing companies.

The Role
You’ll own the company voice across the entire customer journey, including CRM campaigns (push, SMS, email), funnel and service content, copy for new product features, ad concepts, and offline materials like banners and flyers. You’ll write the briefs designers build from, take ideas from concept to execution, and partner daily with teams across Marketing Performance, Business Development, Product, and Customer Service. Reporting to the Content Lead, you’ll have the opportunity to shape how the brand sounds as we scale.

This isn’t a low-volume, purely strategic content role; you’ll need to create at pace and handle a meaningful volume of work without compromising on taste, quality, or relevance. We’re looking for someone who can combine strong output with strong judgment—someone who brings ideas, raises the bar, and writes copy that unmistakably reflects the company while spurring action.

What You’ll Own in Your First 6 Months

• Own CRM copy by writing push notifications, WhatsApp messages, and emails that people open, click, and which boost CTR.
• Shape the funnel by crafting service descriptions and funnel content that guide customers from interest to booking.
• Brief design and ship campaigns by turning ideas into sharp briefs, partnering with designers, and taking ads and offline materials from concept to execution.
• Define the brand voice by setting the standard so every piece sounds like the company, maintaining consistency, tone, and quality from the first draft.
• Bring new ideas by introducing fresh angles and formats that enhance engagement, rather than just filling the calendar.

How We Work

• Fast but taste-led: We create a lot while protecting the quality bar.
• Brand-led: Everything sounds like the company; our voice is consistent across every channel.
• Cross-functional: Daily collaboration with design, marketing performance, business development, product, and customer service.
• Data-aware: We analyze CTR and engagement data to refine future outputs.
• Culturally plugged-in: Our writing resonates with the GCC audience.

What We’re Looking For
Must-haves

• A portfolio showcasing copy that has successfully influenced metrics like open rates, CTR, conversions, or shaped a brand. Your portfolio is more important than your CV.
• Exceptional written English: Clear, persuasive, and grammatically flawless across email, social media, and web content.
• Strong editorial judgment: Ability to leverage AI tools while maintaining a human touch, spotting and transforming generic AI output into original, nuanced work.
• Proven multi-channel copywriting across various formats and channels: CRM, web, social, ads.
• Fast-paced agency/startup experience: Comfortable juggling multiple brands, briefs, and deadlines while quickly adapting to different voices, formats, and feedback.
• Fast without sacrificing quality: Strong first-pass accuracy; attention to both concept and detail.

Nice-to-haves

• A degree in Marketing, Media & Communications, English Literature, or a related field.
• Familiarity with digital marketing tools, Google Analytics, email platforms, and social media management.
• Basic design-tool proficiency, such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.
• Experience supporting campaigns or product launches across multiple teams.
• Background in the service or consumer-tech industry.
• Basic knowledge of HTML/CSS for email templates and web updates; understanding of SEO and SEM.

What’s In It For You

• The work itself: Your words reach millions across the GCC, granting you real ownership of a brand voice and the freedom to make creative decisions rather than just completing briefs.
• We grow you: Opportunities for training, a clear growth path, and a fast-paced company culture that facilitates rapid career advancement; you’ll build the voice alongside the Content Lead.
• We care about you: Enjoy a bonus day off on your birthday (JustHoliday), free company service credits, and engaging team challenges and social events.
• We recognize you: JustHeroes rewards, referral bonuses, and company discounts are part of our recognition of great work.

Why the company, Why Now
Founded in 2015 to digitalize home cleaning in the UAE, we now operate across 10+ cities with 200+ full-time employees, 6K+ service professionals, and over 15 million sessions delivered. We are a scaling tech company and one of the region’s AI pioneers, with the ambition to create the most beloved super app for home services in the region.

Our brand was built one message at a time, and the next chapter is yours to write. If you can make a push notification feel like a good idea, if you care about both the concept and the comma, and if you’re eager to own a voice that reaches millions across the GCC, we want to see your work.