As a Brand & Content Manager, you will be responsible for shaping how the market understands and experiences the company. You will lead the execution of the company’s brand strategy, creative development, content programs, public relations initiatives, and thought leadership efforts, ensuring a consistent and compelling brand presence across all channels.
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Working closely with Marketing, Product Marketing, Growth, and Operations teams, you will translate business priorities into impactful campaigns and strategic storytelling that strengthen brand awareness, build trust, and support demand generation objectives. Additionally, you will contribute to measurement and reporting efforts, helping evaluate and demonstrate the impact of brand and content initiatives on overall business performance.
Key Responsibilities:
- Manage and evolve the company's visual identity and brand guidelines, ensuring consistent application across all customer and market touchpoints.
- Oversee the development of creative assets across digital, events, campaigns, social media, web, and sales enablement materials.
- Build efficient creative workflows and processes that enable high-quality, on-brand execution at scale.
- Manage relationships with creative agencies, freelancers, and production partners.
- Collaborate with internal stakeholders to translate business objectives into compelling creative solutions.
- Support and execute the company's editorial strategy, messaging, and content initiatives.
- Develop and manage content calendars across owned, earned, and executive channels.
- Create and coordinate thought leadership programs, executive communications, customer stories, and campaign content.
- Partner with PR agencies and media contacts to secure relevant media coverage and speaking opportunities.
- Ensure content aligns with business priorities, audience needs, and brand positioning.
- Monitor analyst insights and market trends to inform content and positioning strategies.
- Partner with Marketing Operations to track brand and content performance metrics.
Qualifications:
- 8+ years of experience in brand management, creative marketing, content marketing, communications, or related disciplines.
- Experience working within technology, SaaS, platform, or high-growth businesses.
- Strong understanding of brand management, content strategy, and integrated marketing campaigns.
- Excellent writing, storytelling, and communication skills.
- Familiarity with PR programs, media engagement, and thought leadership initiatives.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Language Requirements: Arabic and English proficiency is a strong advantage. MENA market experience is preferred.
