Brand Management Expert

About the Role

Jobholders at this level are experienced professionals capable of conducting work with general directions. They are primarily concerned with developing solutions to challenges which require some analysis to understand and resolve, and addressing issues escalated from junior levels. They undertake complex operational activities, including developing branding strategy and initiatives, in addition to brand development guidelines.

Responsibilities

• Collect required input from relevant functions to evaluate the company's current brand equity and identify challenges and improvement areas.
• Support in defining the company's brand identity and brand objectives to position and promote the company's brand and services.
• Support in the execution of branding initiatives to enhance brand reach and awareness.
• Monitor the use of the company's brand across all communication channels and verbal and visual communication material, ensuring alignment with brand identity and set guidelines, and collect reputation feedback to enable insights development.
• Follow up on the implementation of branding initiatives and update branding strategy, if required.
• Conduct transactional monitoring on the company's brand use in communication material to highlight misalignment cases, derive issues and lessons learned, and recommend corrective actions for improvement opportunities.
• Perform other duties as requested.

Education

• Bachelor’s degree in Communications or equivalent is required.

Experience

• A minimum of 5 years of relevant experience.

Competencies

• Brand Development and Management - Advanced
• Coaching and Internal Business Consulting - Advanced
• Collaboration and Communication - Developing
• Content Development - Proficient
• Customer Focus - Proficient
• Enablement of Change and Innovation - Developing
• Professionalism - Proficient
• Results Oriented - Proficient
• Translation - Proficient
• Vendor Management - Proficient