About the Role
Joining the largest food and beverage company in the world means being part of a team that is passionate about enhancing the quality of life and contributing to a healthier future. We believe in the power of food and its ability to transform lives. We are seeking an experienced and passionate Brand Manager to develop and activate outstanding consumer strategies within the Cluster. This role will involve locally contextualizing brand visions and executing the MENA strategy to enhance brand engagement initiatives rooted in consumer and shopper centricity.
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A Day in the Life …
- Develop in-depth consumer and shopper knowledge through immersions, in-home visits, shopper observations, and focus groups.
- Utilize strong digital knowledge in the communication development and media planning processes, keeping up with trends and emerging platforms.
- Collaborate with media and communication agencies and work with eBusiness teams to enhance brand presence and create engaging content for digital marketing.
- Monitor and analyze brand performance and health, identifying gaps, necessary support, and providing recommendations for improvement.
- Assist in planning and tracking PFME based on pre-defined budgets, with recommendations for optimization submitted to the Marketing Manager/Senior Brand Manager.
- Drive I/R deployment for both multi-cluster and cluster-specific projects aligned with I2L governance and collaborate with teams on launch plans.
- Oversee the packaging development process for cluster dedicated SKUs, ensuring adherence to packaging guidelines and coordination within D2D.
- Partner with the Marketing Manager and/or Senior Brand Manager to create compelling annual ICP plans in line with brand and category strategy.
- Plan and execute promotional activities aligned with overall strategy, working closely with relevant stakeholders for flawless execution.
- Conduct market visits with the Commercial Development team to evaluate the competitive landscape, promotional execution, and brand activation while identifying emerging opportunities and trends.
- Engage in monthly reviews with regional teams and clusters for inspiration, insights, and action plans.
What Will Make You Successful…
- 4-5 years of marketing experience, including some years in other functions, ideally in CDT/Sales at the company or in an equivalent FMCG role, with at least 4 years focused in Marketing.
- Solid experience in digital marketing.
- A strong strategic mindset.
- Demonstrated learning agility and project management experience with cross-functional teams.
- Excellent communication skills in English; proficiency in Arabic is a plus.
- Strong analytical and conceptual abilities.
