About the Role
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This is a strategic, above-market Brand Manager role focused on driving category growth across a diverse portfolio of emerging markets. This position acts as a connector between global brand strategy and local market execution, helping markets identify growth opportunities, build winning plans, and deliver stronger commercial results. The role sits within the CPW Emerging Markets Cluster based in Dubai and reports to the Marketing Manager. It offers exposure to some of the world's largest and fastest-growing consumer markets, including China, India, Southeast Asia, Pakistan, and parts of Africa.
You will work with local markets to translate global strategy into effective local execution, identify growth opportunities, support annual planning, analyze performance and influence key commercial decisions. Success comes from combining strong marketing fundamentals with commercial acumen, stakeholder management, and the ability to operate across multiple cultures and markets. It's an excellent opportunity for someone who has strong in-market brand management experience and wants broader regional exposure and strategic responsibility.
A Day in the Life …
- Translate global brand and consumer segment strategies into locally relevant plans across the emerging markets, ensuring strong alignment with business priorities, consumer needs, and market opportunities across multiple countries.
- Build and manage the annual segment activation calendar, coordinating key campaigns, initiatives, and innovation launches to deliver consistent brand growth and demand generation across the markets.
- Identify, evaluate, and prioritize key growth opportunities by understanding consumer occasions, behaviors, and target cohorts that can unlock future brand and category growth.
- Help drive flawless execution of integrated marketing campaigns across all markets, ensuring activities are delivered on time, on budget, and in line with agreed objectives and brand standards.
- Contribute to the development of the media strategy, helping optimize channel selection, investment allocation, and audience targeting to maximize impact and return on marketing spend.
- Monitor and analyze brand health, media effectiveness, and commercial performance KPIs, identifying opportunities to improve campaign performance and accelerate growth.
- Consolidate consumer, shopper, customer, and competitive insights from across markets to build a clear understanding of segment dynamics and emerging opportunities.
- Stay ahead of market developments by identifying evolving consumer trends, behavioral shifts, and competitive activity, translating insights into actionable recommendations.
- Provide relevant market feedback and insight-driven recommendations to global teams, helping shape future strategies, innovation pipelines, and activation approaches.
- Act as the primary point of contact for the segment across local market teams, fostering strong collaboration, alignment, and best-practice sharing.
- Work cross-functionally with Sales, Trade Marketing, Category, and Commercial teams to strengthen market execution and deliver sustainable business growth.
- Support customer-facing initiatives through the development of sell-in materials, retailer presentations, category stories, and commercial activation plans that drive customer engagement.
- Share best practices, playbooks, and learnings across markets to elevate segment marketing excellence.
- Help embed global frameworks, tools, and processes within the cluster.
What Will Make You Successful
- Strong marketing experience within the FMCG industry, with a solid understanding of brand building and consumer-focused marketing.
- Proven experience managing marketing projects from initial planning through to successful execution.
- Experience adapting global campaigns for local markets.
- Strong coordination skills, with experience managing initiatives across multiple markets, functions, and stakeholders.
- Strong market and cross-functional stakeholder feedback.
- Consumer-led and insight-driven mindset and skills.
- Commercially minded and action-oriented.
