Brand Manager - Decorative Coatings, Middle East

About the Role
We are looking for a Brand Manager to help shape the future of the company Paints across the Middle East. You will turn customer insight into compelling campaigns, meaningful experiences, and stronger brand preference across digital, retail, and professional channels.
You do not need to come from the paint and coatings industry. If you have built consumer-facing brands in FMCG, retail, consumer goods, telecom, hospitality, financial services, fashion, beauty, home improvement, or another customer-focused sector, we would be excited to hear from you.
As Brand Manager, you will lead the execution of the company Paints brand strategy for the Decorative Coatings segment across the Middle East. Working closely with the Head of Brand Marketing and Head of Customer Marketing, you will strengthen brand identity, market positioning, customer awareness, and loyalty while supporting the company’s wider business objectives.

What Will Your Responsibilities Include?

• Customer and Market Insight: Lead market research and consumer insight work to understand audiences, cultural and category trends, competitor positioning, and changing customer needs. Translate findings into practical brand and business recommendations.
• Brand Strategy and Positioning: Execute the company Paints brand strategy across the Decorative Coatings segment and ensure a clear, consistent, and relevant brand presence across markets and customer groups.
• Integrated Campaigns: Develop and deliver integrated marketing communication plans across digital, social media, PR, traditional media, retail, trade, events, and customer engagement channels.
• Customer Engagement and Loyalty: Create brand awareness, customer engagement, and loyalty-building initiatives that provide meaningful value to homeowners, professional painters, retailers, contractors, designers, and other priority audiences.
• Retail and Trade Activation: Partner with the Regional Trade Support Manager on promotions and in-store activations that attract attention, simplify the customer journey, and support conversion.
• Content and Storytelling: Oversee content that reflects the brand voice, values, product benefits, and sustainability commitments while following corporate brand guidelines.
• Colour and Design Inspiration: Help shape seasonal colour trends, colour collections, decorative effects, colour cards, brochures, and outlet design standards that inspire customers and differentiate the company.
• Portfolio and Launches: Support product positioning, portfolio priorities, and new product launches with the Regional Product Manager, including campaign communication, seminars, and presentations.
• Agency and Partner Management: Manage relationships with creative, media, digital, and PR agencies, suppliers, and other third-party partners to deliver high-quality work on time and within scope.
• Budget and Performance: Manage branding and communication budgets, prioritize investment, and evaluate campaign performance to improve marketing effectiveness and return on investment.
• Brand Capability: Provide employee onboarding and guidance on brand standards, communication best practices, and corporate marketing tools, including Templafy.
• Governance: Ensure marketing activity follows company policies, the Quality Management System, Environmental Management System, and relevant communication and sustainability guidelines.

Location and Reporting
This position will be based either in Dammam (Saudi Arabia) or Bahrain and will report to the Head of Brand Marketing.

Furthermore, We Expect That You Have:

• A bachelor’s degree in Marketing, Business with a marketing concentration, Communications or a related discipline.
• Around five or more years of experience in brand marketing, consumer marketing, communications, customer experience, trade marketing, or a related field.
• Strong understanding of brand building, advertising, customer behavior, market research, and marketing analytics.
• Experience developing and executing campaigns across multiple channels and customer touchpoints.
• Confidence managing agencies, external partners, projects, and marketing budgets.
• Strong written, verbal, and presentation skills in English; Arabic capability is highly valued because the role supports Middle Eastern markets.
• A customer-first mindset, supported by strong research, analytical, and commercial thinking.
• Creativity, curiosity, and the confidence to bring forward new ideas while remaining hands-on in execution.
• The ability to collaborate across functions, cultures, and markets, while managing several priorities.
• Familiarity with CRM platforms, digital marketing, content production, design, and web trends. You do not need to be a designer, but you should know how to brief, assess, and improve creative work.

Join the company
At the company, you’re welcomed into a global community of +7000 colleagues around the world. A workplace built on shared trust, mutual respect, and support for each other.
We’re on a mission to double our impact. To succeed, we need bright minds and team players.
At the company, we are committed to ensuring everyone feels safe, valued, and treated equally, in an environment where each employee can bring their authentic selves to work.
We believe that inclusion is key to innovation, and by bringing together the most diverse perspectives and talents, we can achieve great things together.
We are proud to be majority owned by the company Foundation, a commercial foundation dedicated to making a difference, with our earnings contributing to a multitude of philanthropic activities every year.