About the Role
Join us in a mission to lead the future of snacking and make it with pride. In this role, you will collaborate with cross-functional global and regional teams to implement brand strategies that align with our vision, driving sustainable growth and meeting business objectives. You will support profit and loss management as well as future business development plans, including new product development and platform opportunities.
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How You Will Contribute
- Execute brand strategy for designated brands.
- Develop product and packaging initiatives.
- Implement pricing strategies.
- Plan and execute integrated marketing communication and media plans.
- Provide recommendations for integrated commercial plans.
- Support the development and execution of marketing plans to meet revenue, profit targets, and performance objectives.
- Leverage consumer insights to help develop integrated marketing communications and 360-degree campaigns.
What You Will Bring
A desire to drive your future and accelerate your career alongside the following experience and knowledge:
- Proven track record of delivering results.
- Marketing experience, preferably within the fast-moving consumer goods (FMCG) sector.
- Strong understanding of our brands and consumers.
- Experience in driving results autonomously and influencing stakeholders.
- Analytical skills combined with a creative mindset, balancing commercial and strategic acumen.
- Ability to present narratives in an inspiring and convincing manner.
- Project management proficiency from design to completion with a focus on action orientation.
Education & Certifications
- Bachelor’s degree in Marketing, Business Administration, or a related discipline.
- Professional marketing certification is an advantage.
- Additional training in Brand Management, Digital Marketing, or Consumer Insights is preferred.
Job Specification Requirements
Experience & Knowledge
- Minimum of 5 years of relevant marketing experience, preferably in the FMCG industry.
- Strong experience in brand management and campaign execution.
- In-depth understanding of consumer behavior, brand strategy, and brand positioning.
- Experience developing and executing integrated marketing communications and 360-degree campaigns.
- Proven experience working with cross-functional teams and external agencies.
- Understanding of commercial plans, revenue, profitability, and market share objectives.
- Ability to analyze brand performance and translate insights into actionable recommendations.
- Knowledge of the Saudi consumer and commercial market is preferred.
Core Competencies
- Strong results orientation with focus on achieving business objectives.
- Ability to work autonomously and take ownership of initiatives.
- Excellent stakeholder management and influencing skills.
- Strong analytical and problem-solving capabilities.
- Creative mindset paired with strategic and commercial acumen.
- Excellent communication and presentation skills, with the ability to craft and present compelling stories.
- Strong project management skills from planning through to execution and completion.
- Action-oriented with the ability to manage multiple priorities in a fast-paced environment.
- Consumer-centric mindset with a passion for building brands.
Additional Requirements
- Strong proficiency in English (written and verbal).
- Arabic language skills are an advantage.
- Proficient in Microsoft Office, especially PowerPoint and Excel.
- Ability to thrive in a fast-paced, cross-functional FMCG environment.
Contract and Travel Details
- No relocation support available.
