Brand Manager

About the Role
The Brand Manager is responsible for executing the brand strategy across marketing, sponsorship, and the end-to-end guest experience (on the ground and in the air). This role ensures that all brand expressions—across campaigns, content, products, services, and experience touchpoints—are consistent, distinctive, and aligned with the brand strategy and guidelines. Reporting into brand leadership, the Brand Manager acts as a brand guardian and strategic partner to the wider business with the objective of strengthening brand awareness, consideration, distinctiveness, and overall brand equity.

Accountabilities
Brand Strategy, Positioning & Governance

• Provide strategic brand thinking to position the brand across various topics, products, services, and initiatives.
• Support brand positioning across marketing, sponsorship, products, and the guest experience.
• Act as brand custodian across the group, reviewing and providing clear guidance and approvals on all brand-facing assets.
• Manage brand protection activities, including trademark governance and usage.

Brand Frameworks, Guidelines & Assets

• Develop and evolve brand guidelines and templates as necessary to support marketing, guest experience, and enterprise use cases.
• Collaborate with creative teams to enhance brand identity and ensure guidelines optimize across physical, digital, and service design environments.
• Own management of the brand's livery, including any special liveries developed.

Campaigns, Content & Creative Delivery

• Support end-to-end brand campaign development, from customer insight and agency briefing through creative development, production, and post-campaign evaluation.
• Ensure a coherent, high-quality suite of evergreen brand assets across the full product and service portfolio, including photography, video, and copy.
• Lead evergreen content production, including briefing, shoot planning, permits, on-set guidance, post-production quality control, and asset delivery, in collaboration with creative and production teams.

Stakeholder, Agency & Enterprise Collaboration

• Demonstrate an enterprise mindset by working effectively across the organization.
• Manage stakeholders through briefing, feedback, approvals, and delivery while driving alignment throughout projects.
• Build strong, trusted relationships both internally and externally through clear communication, influence, and collaboration.

Brand Performance, Budget & Advocacy

• Support brand performance tracking and reporting and follow up on agreed actions with brand insights partners as required.
• Manage allocated brand budgets responsibly and transparently.
• Act as a brand ambassador internally, educating teams on the brand, product, and guest experience while deputizing for brand leadership as necessary.

Qualifications

• Bachelor’s degree with a minimum of 5 years’ experience in a brand and marketing role within a global, matrixed organization.
• Proven experience in brand management, combining strategic thinking with strong executional delivery.
• Background in aviation, travel, hospitality, or FMCG preferred.
• Comfortable working across a wide range of creative disciplines, from physical environments and livery to digital, content, and service design.
• Strong left- and right-brain capability: able to think strategically while executing with rigor and precision.
• Exceptional attention to detail, strong project management skills, and the ability to manage multiple workstreams concurrently.
• Strong relationship-building, communication, and influencing skills.

Additional Information
Job posting close date: 27th October 2026

The company is more than the UAE’s national airline; it is shaping the future of global aviation. From the hub in Abu Dhabi, it connects people across continents and cultures while driving its “Journey 2030” ambition to double the fleet, expand the network, and grow its people for a new era of excellence. This is an opportunity to become part of a vision where the world is your workplace and extraordinary experiences take flight.

Recruitment Fraud Alert
Beware of fraudulent job offers from individuals or organizations claiming to represent the group. We will never ask for personal information, bank details, or payment during the recruitment process. Interviews are conducted face-to-face or via video/telephone before any formal offer. If you are asked for money, please treat it as fraudulent.

Division: Revenue & Commercial Division