Brand Manager (UAEN)

About the Role:
The role focuses on leading the development, refinement, and consistent application of the company's brand across all touchpoints. This involves managing brand identity, guidelines, and visual systems to ensure a strong, coherent presence that resonates with stakeholders and reinforces the entity’s purpose, values, and impact.

Job Responsibilities:

• Support for Delivering the Unit’s Business Plans

  • Support in developing and delivering the annual operational business plans and KPIs for the unit, contributing to performance monitoring and reporting to meet overall objectives.

• Management of All Branding & Advertising Activities

  • Ensure continuous improvement of the company brand, including brand identity, core values, unique selling points, brand guidelines, and visuals to maintain a compelling brand representation.
  • Lead all branding projects including audits and research to improve brand reputation and equity. Manage activities related to brand visuals and design, ensuring consistency and quality across all applications produced internally or with third-party vendors.

• Management of the Brand & Design Team

  • Manage the internal branding team by setting objectives, managing performance, developing staff, and providing feedback to maximize overall performance and team motivation.

• Oversight of Branding Activities

  • Ensure execution of required designs and generate new ideas and concepts while overseeing all newly branded applications and materials to ensure alignment with brand visual guidelines.

• Contribution to the Delivery of All Events

  • Ensure all brand visuals and assets used in events are aligned with the company’s brand identity and delivered to a high standard. Develop creative briefs for all marketing initiatives, ensuring objectives and strategies are clearly outlined for collaboration with internal departments and outside agencies.

• Contribution to the Continuous Enhancement of the Company’s Digital Platforms

  • Support consistent visual representation of the company across digital platforms, effectively applying brand guidelines across all channels.

Qualifications

• Preferred Qualifications:

  • MBA or relevant master’s degree from a top-tier internationally recognized institution; bachelor’s degree in communications, mass media, marketing, or a related discipline.

• Preferred Experience:

  • At least 8 years in senior branding roles, visual identity management, and brand architecture for large organizations or equivalent experience. Previous work on brand audits and research is desirable. Candidates must be UAE Nationals only.

Job-Specific Skills:

• Exceptional verbal and written communication skills and interpersonal abilities.
• Strong understanding of the challenges of building a project delivery culture along with robust project management skills.
• Experience collaborating with marketing teams with a focus on visual and brand alignment across multi-channel deliverables.
• Knowledge of the latest sustainability trends and budget management.

Note:
This role is for UAE Nationals only. As part of the application process, personal information will be collected, stored, and processed in accordance with our Candidate Privacy Notice.