Brand Marketing Manager (Real Estate Brand & Project Launch)

About the Role
The Brand Marketing Manager is responsible for developing the brand and marketing strategies for a new-generation real estate development company, which specializes in residential, commercial, and mixed-use developments in Dubai. This role involves leading brands and projects from initial concept to launch, translating the Chief Marketing Officer’s (CMO) overarching vision and business objectives into distinctive positioning, identities, and go-to-market strategies. The Brand Marketing Manager ensures that every brand and development has a clear and differentiated identity in alignment with the company vision and portfolio strategy.

Post-launch, this position includes oversight of ongoing campaigns, content creation, social media, and brand consistency in collaboration with the Digital Marketing Manager.

Key Responsibilities

1. Brand Strategy & Development

   • Translate the CMO’s vision and business objectives into brand and marketing strategies for the company, its wider brand portfolio, and individual developments.
   • Lead brands from initial concept to launch, including research, positioning, naming, proposition, messaging, brand architecture, identity, and creative direction.
   • Ensure each brand and project has a distinctive identity while remaining aligned with the overarching portfolio strategy.
   • Lead the RFP, selection, appointment, and management of brand and creative agencies.

2. Campaigns, Content & Creative Production

   • Develop integrated campaign strategies and plans for corporate initiatives, project launches, sales milestones, and key brand moments.
   • Lead the development of campaign creative, content, brochures, renders, films, presentations, signage, hoarding, and other marketing assets.
   • Brief and manage creative, content, photography, videography, and production partners.
   • Ensure all content and creative work is accurate, culturally appropriate, on-brand, and compliant with applicable UAE advertising requirements.
   • Manage the marketing production calendar to ensure assets are approved and delivered on time.

3. Project Launch & Sales Marketing

   • Develop and deliver go-to-market plans for new project launches in partnership with the CMO, Sales, Design, Development, and relevant internal teams.
   • Define launch requirements, milestones, dependencies, and approval processes to ensure marketing readiness.
   • Oversee marketing requirements across the full launch journey, from teaser and pre-launch through to launch and post-launch activity.
   • Lead the development of sales galleries, show units, customer experience spaces, sales collateral, and broker enablement materials.
   • Coordinate co-branded activity with hospitality brands, branded-residence partners, brokers, and channel partners.

4. Events & Experiential Marketing

   • Plan and deliver project launches, investor previews, sales galas, broker events, and other brand experiences.
   • Manage event concepts, guest experience, production, logistics, vendors, and on-the-day delivery.
   • Oversee the company’s participation in relevant exhibitions and industry events.
   • Coordinate marketing input into the Consumer Experience Centre’s content, activations, and event programming.

5. PR & Communications

   • Work with the CMO and PR agency to develop communications plans for the company, its leadership team, and individual projects.
   • Oversee press releases, media materials, corporate announcements, thought leadership, executive profiling, and launch communications.
   • Support internal communications for key company milestones and business updates.
   • Maintain a central library of approved messaging, fact sheets, biographies, FAQs, and press materials.

6. Budget, Team & Cross-Functional Coordination

   • Work with the CMO and Head of Marketing to identify budget requirements and deliver assigned activity within approved budgets.
   • Track expenditure and flag potential variances, risks, or additional requirements.
   • Guide Marketing Executives responsible for campaign implementation and ongoing project marketing.
   • Coordinate with the Digital Marketing Manager to align brand, campaign, social media, and digital activity.
   • Work closely with Sales, Design, Development, Technology, and other teams to align requirements and delivery timelines.
   • Provide regular updates to the CMO on progress, expenditure, outcomes, and risks.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of marketing experience, ideally within real estate, hospitality, luxury, or another brand-led industry.
• Proven experience developing brand strategies and building brands from concept through to launch.
• Strong experience leading project launches, integrated campaigns, creative production, and sales marketing.
• Experience appointing and managing brand, creative, PR, production, and events agencies.
• Experience working with senior stakeholders and cross-functional teams.
• Familiarity with the Dubai real estate market and UAE advertising requirements is advantageous.
• Arabic language skills are an advantage but not essential.

Key Skills & Competencies

• Strong brand strategy, campaign, and project management skills.
• Excellent creative judgment and attention to detail.
• Ability to manage multiple brands, launches, and workstreams simultaneously.
• Strong agency, vendor, and budget management skills.
• Effective collaboration across Sales, Digital Marketing, Design, Development, Technology, and PR.
• Excellent written, verbal, briefing, and presentation skills.
• Creative and commercially minded, with the ability to remain calm and organized under pressure.

Compensation & Benefits

• Competitive Tax-Free Salary: A market-leading monthly package in AED, commensurate with experience.
• Performance Incentives: Rewards linked to quality and delivery outcomes, per company policy.
• Visa & Medical Insurance: Full UAE visa sponsorship and comprehensive health cover.
• Paid Leave: As per company policy and UAE Labour Law.
• Annual Flight Ticket & End-of-Service Gratuity: As per UAE market practice and labour law.