About the Job:
The Product & Solutions Organisation (PSO) at the company drives commercial growth and strategic alignment across the Middle East, Africa, Turkey, and Pakistan (METAP). The role involves bridging the gap between Product and Sales to unlock new revenue streams, accelerate product adoption, and scale high-impact solutions in local markets. By executing complex product strategies, PSO ensures faster market movement, smarter selling, and consistent value delivery to clients.
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Responsibilities:
- Own the strategy and operations of brand advertising pricing and competitiveness, including continuous pricing optimization based on competitive landscape and product value.
- Conduct competitive research on traffic allocation mechanisms and pricing models across platforms like Meta and Google/YouTube.
- Deliver actionable competitive strategy recommendations for product and sales decision-making.
- Develop an understanding of brand advertising traffic mechanisms and collaborate with Product teams to improve efficiency.
- Maintain monitoring frameworks for brand advertising pricing and traffic; diagnose anomalies and drive standardization.
- Improve advertiser brand ad creative quality and campaign performance by leveraging AI creative capabilities.
- Drive cross-functional collaboration to ensure smooth product strategy deployment across markets.
Qualifications:
- Minimum of 5+ years in product operations, strategy, or business operations with knowledge of digital advertising logic.
- Strong strategic and systematic thinking with excellent project management skills.
- Strong commercial instincts, analytical thinking, and ability to navigate ambiguity.
- High level of oral and written fluency in English to communicate with the METAP region.
Preferred Qualifications:
- Interest and basic understanding of AI creative tools and generative AI applications in advertising.
- Experience in product, operations, or strategy roles at competing advertising platforms.
- Background in management consulting with pricing strategy or go-to-market (GTM) project experience.
- MBA or Master’s degree in a relevant field.
Language Requirements:
High oral and written fluency in English is required.
About the company:
The company is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. Headquartered in Los Angeles and Singapore, the company maintains a global presence. The company values diversity and inclusion, encouraging voices from various backgrounds within the workplace. The company is committed to creating an inclusive environment that reflects the communities it serves.
