About the Role
The Brand Specialist supports the Brand/Category Manager in executing brand strategies, campaigns, and activations. This role assists in maintaining brand consistency, supporting marketing initiatives, and ensuring the brand’s presence is effectively communicated across all touchpoints.
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Role Responsibilities
- Assist in planning and executing brand campaigns and activations.
- Support the creation of marketing materials, including in-store displays, digital content, and promotional collaterals.
- Monitor brand performance metrics and provide basic reporting.
- Ensure adherence to brand guidelines in all communications and merchandising efforts.
- Coordinate with internal teams and external vendors for campaign execution.
- Assist in organizing events, product launches, and promotional activities.
- Maintain accurate records of brand activities and campaign results.
- Support market research initiatives to gather insights on competitors and consumer trends.
- Handle ad hoc tasks assigned by the Brand Manager.
Technical / Functional Competencies
- Strong understanding of brand management principles to support brand initiatives effectively.
- Proficiency in data analysis and brand metrics is essential to analyze brand performance and provide actionable insights.
- Excellent project management skills to handle multiple tasks and ensure timely delivery.
- Possess strong communication skills to effectively engage with internal teams, principal team and vendors.
Experience / Qualification
- Bachelor’s degree in Business Management/Fashion, Buying and Merchandising or its equivalent.
- 0–2 years in marketing, brand management, or retail operations.
